Federica Ceci is Associate Professor at the University G.d‘Annunzio and Visiting Professor at Luiss Guido Carli University. She gained a Ph.D. in Management Engineering at the University of San Marino. She was visiting student at London Business School (UK), Spru (University of Sussex, UK), Linkoping University (Sweden) and Valencia University (Spain). She teaches Entrepreneurship, Management, Marketing and Innovation Management in Undergraduates Programme, Corporate and University Master Courses Her research interests focus on: theory of the firm, analysis of managerial implications of the offering of integrated solutions, management of innovation, the role of personal relationships and cultural values in enabling and diffusing innovation.