Giacomo Del Chiappa (Ph.D) is currently Associate Professor in Marketing at the University of Sassari. He teaches Tourism Management and Marketing, Destination Management, Hotel marketing and Retail Marketing. He has several international teaching experiences as visiting professor. He is member of the editorial board of several international scientific journals and Associate Editor for European Journal of Tourism Research. His research is related to destination governance and branding, sustainable tourism, digital marketing and consumer behaviour. His studies are based on qualitative, quantitative and mixed-method approaches. He has published books and articles in several national and international journals and regularly delivers training courses to tourism and hospitality managers.