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International Week - MarkTech: Marketing in the era of AI and advanced technology
Milano

24 Mar '25

Durata

1 Settimana

Lingua

Inglese

Erogazione

On campus

Impegno

Infrasettimanale

Svolgimento

Full-time

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International Week - MarkTech: Marketing in the era of AI and advanced technology
Milano

24 Mar '25

Durata

1 Settimana

Lingua

Inglese

Erogazione

On campus

Impegno

Infrasettimanale

Svolgimento

Full-time

lbs

Objectives

The International Week in MarkTechMarketing in the era of AI and advanced technology aims to equip participants with a solid foundation in modern marketing principles, emphasizing the critical role of value creation in today’s business landscape. By exploring the intersection of Artificial Intelligence (AI) and marketing, participants will gain insight into how AI technologies enhance various marketing strategies, from Customer Relationship Management (CRM) to social media and branding. Through hands-on sessions and industry testimonials from leading companies, consultancy firms, and tech giants, the course will provide real-world examples of how AI-driven marketing approaches are transforming the industry and driving business growth.

By attending this program, students will:

  • Analyze and Apply Marketing Fundamentals
  • Evaluate AI’s Role in Marketing
  • Engage with Industry Practices and Case Studies

Target Audience

The program is intended for graduates (or soon to be graduates), from all disciplines, interested in exploring AI topics through case studies, company visits, and interactions with industry leaders.

Curriculum

The International Week is designed to seamlessly intertwine frontal lessons, guest lectures, company and cultural visits, and interactive activities, offering participants an exciting and immersive learning experience.

The key topics will be:

  • Fundamentals of Marketing and Value Creation Mechanisms
  • Fundamentals of AI
  • CRM and AI
  • Social Media and AI
  • Branding, Communication, and AI

Attendance

From March 24 to March 29, full time from 9:30 a.m. to 5.30 p.m. For further information about the calendar please contact us at master@luissbusinessschool.it

Tuition and Funding

For Luiss Business School and Luiss Guido Carli students

Tuition Fee: €400
Tuition includes course materials and access to Luiss Business School facilities.

For all other students

Tuition Fee: €950

Tuition includes course materials and access to Luiss Business School facilities.

The tuition fee is payable online.

How to apply

Fill in the Application Form (attivare link al CRM) to enroll in the International Week. The following documents will be requested: 

  • copy of degree certificate or self declaration
  • curriculum vitae
  • copy of passport or ID document

ECTS and Certificate of Participation

Participants will earn 5 ECTS (European Credit Transfer and Accumulation System) upon completing the International Week. A Certificate of Participation will be issued to those attending at least 80% of the program’s activities.