Autori: Maria Giovanna Devetag, Giovanni Zazzerin, Francesco Graziano
Abstract:This case explores WINDTRE’s strategic shi from a traditional telecom service provider to a diversified multiservice company, incorporating insurance and energy services into its portfolio. The diversification strategy capitalizes on WINDTRE’s robust customer base, technological infrastructure, and market insights, enabling the company to meet broader consumer needs while enhancing value creation.
By leveraging cross-selling opportunities, WINDTRE not only increases customer retention but also taps into new revenue streams, mitigating risks associated with a single-industry dependency.
This transition highlights the advantages of diversification, including enhanced brand equity, competitive differentiation, and resilience in a dynamic market environment. WINDTRE’s approach exemplifies how telecom operators can successfully evolve into integrated service providers, aligning with consumer demand for convenience and comprehensive solutions.
