20 Jun 2020 - 11:00 am -1:00 pm

Virtual Room

On June 20 at 11 am CEST we invite you to join an Open Lesson of the Part-time MBA Milan to experience firsthand what it is like to be an MBA student for a day.

You will have the chance to connect directly from home to a virtual room, attend an online class with current students and understand how a typical MBA lesson is structured: from interactive discussions to a practice-based approach.

You will join a lesson of the course in Luxury and Fashion held by Prof. Alberto Festa, Associate Professor of Luxury Management at Luiss Business School and Consultant at Kering group for the international development of the jewellery brand Dodo.

The course gives a general overview of the marketing theory applied to the luxury industry and focuses the attention on the importance of the brand identity, the difference in the purchasing behavior. The central objective is to analyze the marketing variables applied to the luxury with an extensive review of communication, CRM, pricing and budgeting.

The MBA coordinators are also available for one-to-one information sessions for those who attend the open lesson and are eager to learn more about the 2020 edition of the Part-time MBA starting on November 13, 2020.