Rethinking the store of the future: it’s the Prada Business Case for the 2021 Edition of the MBA International Week
In the era of the omni-channel retail, the Store is one of many touchpoints for brands to engage with consumers. Imagining what the Store of the future could be is the Prada Case for the 2021 edition of the MBA International Week.
The Luiss Business School MBA International Week is an annual event focused on “Made in Italy” which brings together talented students from international business schools. The Programme is open to post-experience MBA students from international business schools, and it is based on a real-life business case. The structure includes workshops held by guest speakers from an Italian company and Luiss faculty, group work on a business case, a learning tour to distinctive locations and a cultural visit.
How Prada shoul innovate its retail spaces to create a critical touchpoint to build and nurture long lasting and loyal relationships with consumers is the Case that will challenge the international students.