Discover the fundamentals of Luxury Management and how the Covid-19 pandemic is changing the rules of the games, in an unprecedented series of free webinars hosted by the Programme Directors of the most coveted Masters in Luxury Management.

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On Monday, May 25, 2020 at 6pm CEST, Alberto Festa, Director of Master in Luxury Management Luiss Business School will focus on the new challenges for luxury brands at the time of COVID-19: financial impact for retail and supply chains; reengineering the new collection development; new approach to fashion shows.

REGISTER HERE 

Webinars contents

Monday, May 11th, 6pm CEST  – Register here
What is luxury all about? How the pandemic will change the perception of customers.
Hosted by Annalisa Tarquini – Director of MSc in Luxury Management – IUM
Guest speaker Bertrand Petyt
The webinar will be focused on how this pandemic is changing the perception of customers on what luxury is all about, and the changes that luxury brand need to implement to still be relevant in tomorrow’s market, with a special focus on luxury services.

Monday, May 18th, 6pm CEST – Register here
Sustainability in the Personal Luxury Goods industry
Hosted by Alessandro Brun – Director of MGLuxM – MIP Politecnico di Milano
Guests speakers Hakan Karaosman, Expert at United Nations Economic Commission for Europe, and Matteo Ward, co-founder of Wrad
The webinar will focus on the renewed wave of sustainability and responsible luxury that we expect in the aftermath of COVID-19

Monday, May 25th, 6pm CEST  – Register here
The Luxury Industry at the time of COVID-19
Hosted by Alberto Festa – Director of Master in Luxury Management – Luiss Business School
Guest speaker Sabina Belli, CEO Pomellato
The webinar will focus on the new challenges for luxury brands at the time of COVID-19: financial impact for retail and supply chains; reengineering the new collection development; new approach to fashion shows.

Thursday, June 18th, 6pm CEST  – Register here
Restarting Luxury retail post-pandemic
Hosted by Eleonora Cattaneo – Head of MA in Luxury Brand Management – Regent’s University London
Guest speaker Michael Ward, Harrods CEO
The webinar will be a talk show between a professor and a prominent British manager in the luxury world.

Monday, June 22nd, 6pm CEST – Register here
Is Lux always on my mind?
Hosted by Roberta Crespi – Director of EMLux – Università Cattolica
The webinar will be focused on the different communication scenarios luxury industry could face in the next future.

Monday, June 29th, 6pm CEST – Register here
Luxury brand identity: what will change?
Hosted by Emmanuelle Rigaud – Director of MSc Global Luxury and Management (GLAM) – SKEMA
This webinar ask the question on the evolution of luxury brands identity: core values and positioning. Due to the crisis and new behaviours, luxury brands has to evolve in order to continuously create value. In which way?

Here is the list of the other forthcoming webinars – follow us for updated calendar

Luxury consumer experience: What does it mean today?
Hosted by Michel Phan – Director of MSc in Luxury Management – Emlyon Business School
The webinar will focus on the new meaning that Luxury consumer experience has today.

Digital communication strategies during the lockdown
Hosted by Fabrizio Pini – Director of IMLUX – MIP Politecnico di Milano
The webinar will analyse the communication strategies of a number of luxury brands, during the current, unprecedented lockdown that boosted the crave for digital contents of consumers worldwide.

Talents for Luxury
Hosted by Nicoletta Giusti – Director of MSc in Luxury Management – GLION
The webinar will focus on the skills and capabilities needed in the luxury industry to excel in the rapidly evolving and fiercely competitive scenario.

11/5/2020