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19 June 2017

The kick off of the Field Project Work of the LUISS Part time MBA students with WIND|3

On June 9, the kick off meeting of the Field Project Work of the LUISS Part time MBA students. A conclusive challenge of this advanced training and career path entirely taught in English, which allows students to elaborate a business consulting project working side by side with employers. Giancarlo Mazza, Head of Marketing Large & Top Offer WIND|3 will be supporting a team of LUISS Part time MBA students in realizing a strategic Marketing Plan for Large Enterprise Segment in Telecommunications industry with specific focus on ICT and new technologies trends. Starting from market segmentation and competition analysis, the project engages students to provide a strategic-medium term recommendation for WIND|3 through a SWOT analysis and WIND|3 positioning evaluation. As Giancarlo Mazza stated: “With this project WIND|3 confirms its willingness to drive digital transformation in B2B using also competencies and skills coming from executive educational program”. This innovative learning experience – based on a pragmatic approach – aims to develop students’ knowledge, skills and attitudes facing real problems and proposing real solutions to business related issues. Thanks to the guidelines and the suggestions shared directly by a top leader in the industry, the field project is a unique opportunity for the students to deepen how a distinct sector performs and consequently realize the skills to improve for their own career path. 19/06/2017

12 June 2017

A dream to join a European fashion apparel company: Natasha, US to Italy with the LUISS MBA program

Natasha Kuzmanovic has a dream to join a European fashion apparel company. Building on 11 years’ experience, most recently as Director of Merchandising at the University of Southern California (USC, one of the largest NCAA teams in the United States), the LUISS MBA is preparing her with the business, industry and cultural skills to make this transition. “Once I started considering the possibility of moving to Rome, I began to research schools in Italy. Through word of mouth I learned that LUISS has an unparalleled reputation in the Italian business community. From the beginning it was apparent that being associated with LUISS carries a lot of weight in Italy, especially in Rome. This was the driving factor in my decision making process.” As an American living in Rome, Natasha appreciates the hard-working and balanced lifestyle.  “Living in Rome is a unique experience that combines magnificent art and history with the modern world. The lifestyle in Rome replicates this model of time standing still and dynamic progress.   People are eager to work hard as well as to slow down and enjoy a good meal or time with friends. I find this balance very refreshing after living in United States, where the emphasis is more often on work than anything else.  My experience in Rome has been that we get everything accomplished, and we hold each other accountable, while respecting the boundaries and the need for personal life.” The program elements that make a difference for Natasha are the structure, complex problem solving and class diversity.  “The program is well-structured because it provides a good balance of a strong academic foundation with practical knowledge. As a class, we are challenged to solve complex problems, to think critically, to connect the dots and to get out of our comfort zone. The class diversity is an incredible advantage. Different backgrounds, education levels, skill sets and experiences contribute to dynamic and challenging discussions and help maintain high standards. We learn as much from each another as we do from professors.  The class profile is high quality, and we are constantly raising the bar higher. For example, our presentations have gone from basic, simple, and uncertain to elaborate, comprehensive, engaging and creative works of art. The LUISS MBA has been an invaluable experience for me. It has changed my life for the better, and I feel confident that I can succeed in the job market. I started this program hoping to get any job and now feel the ball is my court, and I can go after my dream.  Taking a year to attend the LUISS MBA program is changing the playing field for my entire career.”

23 May 2017

Building a global Perspective: the story of Wen Ting Chang, LUISS MBA class of 2016

MBA 2016 "Prior to the LUISS MBA, I worked for the Ministry of Foreign Affairs in Taiwan. I had accumulated significant experience in organizing diverse activities, including governmental ceremonies and visiting programs of foreign political leaders. I had also led one branch of a renowned Taiwanese educational institute, setting annual plans and budgets, and our team was recognized as best branch of the year. After all this experience in Taiwan, however, I realized that I needed to 'Go Global' to become more competitive in the dynamic global business environment. The LUISS MBA was appealing because it helped a person like me, with limited financial and economic experience, to build a solid knowledge of business, both hard and soft skills. The most critical part of the program was the international perspective shared between the diverse nationalities of faculty and participants. This allowed me to meet, work and become friends with people from around the world. My most memorable MBA experience was with an international social impact program. The project was in partnership with Energia per i Diritti Umani (Energy for the Human Rights), a non-profit organization financing and managing schools for children in Senegal, Gambia and India. Our team participated in a competition called “MBA for Africa”, in which we designed, under time pressure, a game for Senegalese children to educate them on the importance of team work and role play. Following the competition the organization brought the best design to Senegal, teaching children there how to play the game and understand the lesson behind it. I was thrilled to have strengthened my ability to work in a group under pressure, and we learned the power of bonding. Each team member had distinct backgrounds with different work patterns and habits. To achieve high-performance, we needed to build trust and have each person in the right place to conquer the challenge.   This experience gave me the opportunity to DO something meaningful for society, contributing as a member of the global village. The LUISS MBA program was intense but worthwhile. It enriched my global perspective and my personal experience. I have become more confident and ready to confront and solve challenges. It was also a place to nourish my awareness of social global issues. In the end I achieved my goal. I have developed my career into the next level and am enthusiastic about my life and future". 23/05/2017

22 May 2017

#MasterYourCareer - Challenges and difficulties in your life are the starting point for your achievements: Greta, IBM Analyist after the Master in Corporate Finance

«The Master in Corporate Finance was 360° training. Since the first admission test I learned that nothing is given but you have to earn as much as you are willing to fight and to overcome your limits. At the end job offers arrived fast»: Greta, IBM Analyst presso IBM in the Finance and Administration department in Bratislava, which is the largest centre in Europe.  “If you want something, go and get it. Point.” (from “The Pursuit of Happiness”) I am Greta, I am 27 years old and my passion is Finance. After obtaining the Master of Science in Economics, Management and Corporate Finance cum laude and a scarce job offer I felt I needed to specialize more in that field; hence the decision to enroll in the post degree Corporate Finance’s Master at the LUISS Business School. From the admission test my English’s level was not high enough to access that kind of Master, but this was not, for sure, a good reason to be able to stop me. The following week, in fact, I went to London for six months in order to improve the language. In this time lapse I was studying at an English School and I was working in a restaurant. This was a constructive and not easy at all experience in a context quite different from “comfort zone”, but when I come back I passed the admission test with great satisfaction. A summary of the Master’s description is not simple, for me it was 360° training. Since the first admission test I learned that nothing is given but you have to earn as much as you are willing to fight and to overcome your limits. Obviously that there were “hard and discouraging” moments, where the first thought was to give up, but in reality it was those events reminded me that I was going in the right direction. If a specific way would be so easy it could be undertaken by everyone, but fortunately it is not. The hard work was paid off, and if I can be honest I have gained more knowledge and skills than I could expect: the possibility of facing business cases with Top Managers and highly qualified teachers, the possibility to interface with different cultures in an international environment, sharing, comparison, tears, smiles, friendships, ideas, challenges and growth, both on a professional level and soft skills level. At the end jobs offer arrived fast, first a six months internship in the Administration, Finance and Control at Costa Cruise, in Genoa’s headquarters. Then the permanent contract offer in one of the biggest American Company in the IT sector, globally speaking: IBM. Currently I hold an Analyst position in the Finance and Administration department in Bratislava, which is the largest centre in Europe. With great enthusiasm I really have the ability here, on daily basis, to practice what I learned during the Master, with a very great team. I could not ask for anything better, obviously there is still a lot of work to do, to learn, to grow and to be always better but I am always ready to accept new challenges. Someone says that I am as ambitious as combative, and I cannot deny it. What I would advise to the future LUISS Business School’s students is to pursue their way with passion, motivation, determination and responsibility. May you be always courageous to accept challenges in your life, there will be difficulties, but make it as a starting point for your achievements. 22/05/2017

16 May 2017

The role of hybrid organizations

On the 18th and 19th of April 2017, in Rome (Italy) more than 100 scholars from the various parts of the world, from Australia and Latin America to Europe, came to Rome to participate at THE 1st IESE-LUISS Business School CONFERENCE ON RESPONSIBILITY, SUSTAINABILITY AND SOCIAL ENTREPRENEURSHIP. Inspired by beauty and harmony of the new LUISS Business School campus: Villa Blanc, participating scholars presented their work, debated, and shared their ideas on Hybrid Organizations, organizations that create social and environmental impact through profit-making market mechanisms. As prof. Francesco Rullani, Assistant Professor at LUISS Guido Carli University and Academic Director and Coordinator of LUISS Business School ERSHub – Ethic and Social Responsibility Hub, explains: “The idea is to try to understand how can we create organizations that are able to achieve different kind of objectives at the same time. The same activity you do to survive economically should generate a positive impact on the social side and the environmental side”. Not so long ago, the prevalent economic models offered few solutions to many long-lasting social and environmental problems affecting our societies. Poverty and exclusion in the social sphere, climate change and water shortage in the environmental sphere, are just some of the most visible examples. In such a context, hybrid organizations have begun to play a crucial role. “In the last ten years we have observed emergence of an increased numbers of hybrid organizations, social enterprises, cooperatives, organizations that are playing a double role in our societies. On one hand, they are contributing to the solution of social problems; on the other hand, they are providing jobs, and acting as professional and competitive participants in the market” commented Antonino Vaccaro, Associate Professor and Academic Director of the Center for Business in Society at IESE Business School. “Creation of economic, social and environmental value would not be possible without three important pillars - Ethics, Responsibility and Sustainability - which not only summarize skills good managers must posses but also represent the core of our school’s strategy – reported prof. Paolo Boccardelli, Dean of the LUISS Business School - we want to contribute somehow to the development of a new class of leaders that are able to create solutions for a better world”.   16/05/2017 AGENDA 1° DAY Tuesday 18 April, 2017 Ph.D. and Early Career Symposium Behind the scene’ of writing and publishing on hybrid organizations Round tables First keynote session chair Francesco Rullani Johanna Mair - Innovation and Scaling – How effective Social Entrepreneurs create Impact Anne-Claire Pache - Social Enterprises as Hybrid Organizations: A Research Program Ute Stephan - Market-based Organizations and Strategies for Positive Social Change Semi-plenary session  I Semi-plenary session II 2° DAY Conference: Wednesday 19 April, 2017 Parallel session I Parallel session II Second keynote session chair Antonino Vaccaro  Tina Dacin - The role of social entrepreneurs as market builders and custodians Guido Palazzo - From Aeneas to global warming to social entrepreneurship - Reflections on the transformational power of values, beliefs, stories and narratives Tommaso Ramus - Strategic framing in a new “social movement enterprise” Presentation of the Journal of Business Ethics symposium Luca Mongelli Third keynote session: Firms challenge Academia chair Michele Andreaus Tina Dacin Guido Palazzo Vincent Fauvet Luigi Sampaolo KEYNOTE SPEAKERS Johanna Mair, Hertie School of Governance, Germany, & Stanford, US) Anne-Claire Pache, ESSEC, France Ute Stephan, Aston University, UK --- Tina Dacin, Queen's University at Kingston, Canada Guido Palazzo, HEC-Lausanne, Switzerland Tommaso Ramus, Católica-Lisbon, Portugal --- Vincent Fauvet, investir&+, President and Co-Founder, France Luigi Sampaolo, ENI, Vice President for Projects and Sustainability Strategic Relations, Italy APPROFONDIMENTI DAY 1 SESSION 1A - Nurturing Hybrid Organizations The Social Impact of Philanthropic Venture Capital Backed Social Enterprises, with Mariarosa Scarlata Presenter: Francesco Di Lorenzo (session chair) What makes social entrepreneurs crowdfunding campaigns successful? Presenter: Florian Hoos Formal and informal justice in hybrid organizations. A review of conflicting interests in crowdfunding platforms, with Natàlia Cugueró-Escofet, Miguel Ángel Canela Campos Presenter: Alberto Ibarra  Assessing resources of early stage social ventures: A signaling theory perspective on venture philanthropy-oriented foundations decision criteria         Presenter: Nahyun Oh SESSION 1B - Collaborations and Networks for Hybrid Organizations Challenges in Social Franchising Governance: The Case of Impact Hub, with Benedetto Cannatelli, Brett R. Smith Presenter: Alessandro Giudici (session chair)                  Building new commons on community institutions: The case of self-managed microfinance organizations Presenter: Camille Meyer   Game of thrones: Inter-organizational coopetition among social enterprises, with Daniel Arenas Presenter: Solange Hai           Collaboration between hybrid organizations Presenter: Bob Doherty      SESSION 1C - Organizing for Hybrid Organizations    Organizational identification in hybrid organizations, with Markus Perkmann, Paola Criscuolo Presenter: Cleo Silvestri (session chair)          Philosophical Foundations of Social Enterprises Presenter: Antonino Vaccaro     Made in Carcere: Integral Human Development in extreme conditions, with Pietro Versari, Francesco Rullani and Antonino Vaccaro             Presenter: Luca Mongelli Organizational tensions in social enterprises              Presenter: Elisabeth Niendorf SESSION 1D - Measurement, Reporting and Taxation issues      Tax policy issues for social entrepreneurship, with Philip O´Regan Presenter: Sheila Killian (session chair)           Benefit of the Doubt Performance Measurement of Social Enterprises: Mission Drift or Mission Lock-in? with Pieter Jan Kerstens, Johan Bruneel, Laurens Cherchye Presenter: Matthias Staessens Pursuing social purposes: The complexity of performance measurement in social enterprises, with Pietro Micheli, Marya L. Besharov Presenter: Haley Allison Beer Which social impact for Collective Ownerships in Alpine Areas?, with Caterina Pesci, Michele Andreaus Presenter: Ericka Costa SESSION 1E - Insights from Italian Hybrid Organizations Hybridization as systemic innovation: Italian social enterprise on the move, with Paolo Venturi     Presenter: Sara Rago (session chair) Social Agricultural Co-operatives in Italy: integrated practices towards ‘greener’ approaches to hybridity, with Adrian Richard Bailey, Fu Jia Presenter: Laura Colombo The sustainable path of social enterprises toward hybridity: Insights from a multiple case study of Italian NPOS, with Lamberto Zollo, Massimiliano Matteo Pellegrini, Guglielmo Faldetta Presenter: Riccardo Rialti Social impact models at work: the case of Italian innovative startups with a social goal, with Ennio Lugli, Paolo Caselli         Presenter: Ulpiana Kocollari Conference: Wednesday 19 April, 2017 DAY 2 SESSION 2A - Communities and Networks for Hybrid Organizations Nurturing Responsible Communities. Alternative Food Networks as Social Innovators in Sustainable Food Practices, with Chiara Aurora Demaldè Presenter: Silvana Signori (session chair) Cooperation in hybrid businesses: A relational view, with Inan Ince, Rüdiger Hahn - DID NOT PRESENT Presenter: Felix Ostertag From conflict to capacity-building: The case of corporate-community relations, with Sofiane Baba     Presenter: Emmanuel Raufflet                Mechanisms and Boundaries of Collective Action Between Profit and Non-profit Organizations   Presenter: Riccardo Maiolini SESSION 2B - Worldwide Regional Evidence on Hybrid Organizations Internal and external practices in hybrid organizations in response to different logics – chameleons and mules? - qualitative evidence from social enterprises in Poland Presenter: Marzena Starnawska (session chair)      Organizational hybridity influence on competitive strategies and behaviour: the Azorean case Presenter: Joana Rodrigues Taming Patriarchy: The Case of an Entrepreneurship Development Project in Lebanon   Presenter: Yusuf Sidani                           Social Enterprises as Market Shapers: Emerging Evidence from China, with Michele Simoni Presenter: Peter Moran  SESSION 2C - Business Models for Hybrid Organizations Social Business Models - A typology based on levels of integration, with Elisabeth Niendorf - DID NOT PRESENT Presenter: Kreutzer Karin (session chair) Similarities and Differences in Business Model Components of Social Entrepreneurial Organizations, with Francois Brouard        Presenter: Yulia Aray Analyzing Drivers of Societal Value Creation: A Business Model Perspective               Presenter: Addisu Lashitew  Organizing for Multi-Sided Societal Impact: the Emergence of Hybrid Service Ecosystems, with Francesca Ricciardi, Cecilia Rossignoli           Presenter: Sabrina Bonomi SESSION 2D - Hybrid Organizations as Changemakers An analysis of the process of adoption of virtual non-monetary exchange systems. An attitudinal approach of hybrid communities, with August Corrons, Antonio Grandìo        Presenter: Luis Alfonso Garay Tamajón (session chair) External Challenges in the Process of Emergence of Hybrid Social Enterprises: A Theory of Deinstitutionalization and Legitimacy, with Federica Brunetta, Paolo Boccardelli Presenter: Francesca Capo        Brokerage in the Social Entrepreneurship Sector: Managing Networks to Foster Social and Institutional Change Presenter: Tanja Collavo    B-Lab as Institutional Entrepreneurs: What does an Analysis of the Early Adopters of B-Corps Designation Suggest about the Potential for Field Level Institutional Change?                  Presenter: Kate Cooney     SESSION 2E - Assessing Social Enterprises Unveiling the empty rhetoric of impact investment: Exploring a disconnect in everyday sayings and doings of impact measurement, with Erin Castellas Presenter: Jarrod Ormiston (session chair)   Constructing what is probably impossible: Social enterprises? use of heuristics in social impact assessment, with Jonatan Pinkse Presenter: Greg Molecke                Hybridization of Performance Measurement and Impact Assessment: A Case Study of a Social Business, with Matias Laine, Charles Cho        Presenter: Kevin Andre      Credit and Default Probability Assessment : Corporate Social Responsibility Criteria as a Driver of Risk Evaluation        Presenter: Novella Talà           SESSION 3A - Open Issues for Hybrid Organizations Diverse managerial careers: A resource for hybrid organizations, with Kreutzer Karin Presenter: Niendorf Elisabeth (session chair) Hybrid Entities and the Psychological Contract with Employee-Stakeholders Presenter: Norman Bishara  Organizational Identification in Hybrid Organizations: a Literature Review and Research Agenda               Presenter: Cécile Godfroid  Responsible Innovation in the Context of Social Entrepreneurship, with Vincent Blok, Johan van Ophem, Gerben van der Velde, S.W.F. Onno Omta Presenter: Rob Lubberink  Sustainable Concerns of Social Entrepreneurship Presenter: Rama Krishna             SESSION 3B - Sociocultural Basis of Hybrid Organizations The role of social embeddedness in hybrid organizations: Lessons from family firms, with Lamberto Zollo Presenter: Maria Carmen Laudano (session chair)  An investigation of how ecological inclusive business models support sustainable development, with Serena Didonè, Maurizio Cisi Presenter: Laura Corazza  A conceptual framework of identity orientation for social enterprises, with Joana Mendonça, Miguel Amaral Presenter: Daniela Guerra, Dos Santos  Hybrids as a way of sustainability: A study of Christian mission hospitals in India Presenter: Aditya Moses           SESSION 3C - Challenges for Hybrid Organizations Hybrid Organizations and Social Enterprise Ecosystems: Findings From a U.S. Survey, with Aishwariya Chandrasekar, Fasika Delessa, Evan Haas, Sarina Haryanto, Ryan Ross Presenter: David Kirsch (session chair)  Bringing product back in at the bottom of the pyramid: a case study, with Kate Roll  Presenter: Morten Hansen  Scaling deep for sustainability: Increasing the impact of an environmental social enterprise through ´empathic leadership´, with Elizabeth Kurucz, Barry Colbert Presenter: Jessica L. Nicholson  Hybrid organizations and resilience: The case of social enterprises, with Lisa Maria Ertl Presenter: Christine Vallaster  Facilitating hybrid collectives: The role of collaborative practices and multilingual brokers           Presenter: Jarrod Ormiston                                SESSION 3D - Defining Hybrid Organizations Institutional Traps, and Social Entrepreneurs? Institutional Work, Strategies and Tactics, with Rene Chester Goduscheit        Presenter: Dmitry Khanin (session chair)       Moving towards an Operational Definition of Social Entrepreneurship, with Carmen Lages  Presenter: Filipa Lancastre          Why do public organizations get hybrid? Addressing institutional change, autonomy and legitimacy, with Liselore Berghman, Wouter Van Dooren, Paul Matthyssens     Presenter: Lode De Waele  Fostering Social Connection Responsibility: Lessons from the Assessment of a Participatory Guarantee System (Pgs), with Francesco Vittori     Presenter: Silvana Signori           Doing Good While Making Profits: A Configurational Approach on Hybrid Social Ventures Presenter: Lien De Cuyper        SESSION 3E - Starting up Hybrid Organizations Mapping the social business incubator landscape, with Sabrina Korreck Presenter: Piet Hausberg (session chair)  Involvement of Bottom-up Actors in the Emergence of Social Enterprise: Competing Discourses of Social Enterprise in South Korea Presenter: Jieun Ryu  Hybrid micro-enterprises: Founding motives and the meaning of success, with Ralitza Nikolaeva, Carmen Lages, Fernando A. F. Ferreira Presenter: Marta Bicho  How Contextual Factors and Capacity Building Initiatives Influence Social Entrepreneurship Development in Fragile Contexts. The Case of Cashew in Sierra Leone, with Stefano Corsi, Giovanni Azzone              Presenter: Francesca Mapelli

15 May 2017

Discovering the power of friendship: the success story of Maria Clelia Pagliaro, MBA class of 2016

MBA 2015 When I applied to the LUISS MBA program, I had just graduated with a Master’s Degree in International Politics and Foreign Affairs. The business world was fascinating to me, and I liked the idea of challenging myself in a new and diverse career path. Nonetheless, I had a gap compared with future colleagues having a background in finance, marketing or economics. So I decided to go London for an intensive Business English course: the more I could become comfortable in English, the more it would help me overcome my limits in the other subjects. So I took a flight and arrived alone in snowy cold London. By the summer, with great sacrifice and hard study, I passed the LUISS admissions exam, and I was an MBA student! The LUISS MBA program was rich, intense and challenging, and my class had a melting pot of different nationalities, languages and cultures. I had the chance to learn many topics in the business world, from statistics to corporate strategy, and this was fundamental to acquire the necessary skills to enter the job market. During the MBA I discovered the power of friendship. Not having experience in finance and economics, I was fortunate to meet two people who became my dearest friends. They were experts in those fields and helped me every day to learn these new topics. In return, I helped them to learn the more humanistic subjects. Together we overcame all the challenges (even the hardest, the unthinkable ones!) thanks to mutual support and patience.  I will be grateful to them for all my life!! Following the program I got a position with the cosmetics company where I did my first internship. I am a junior brand manager in the marketing team. The MBA was a fundamental step in my career, and the decision to do it was the most important milestone of my professional life. Looking back on my experience I would give this advice to prospective candidates: Give everything - your mind, your heart, your soul - and enjoy what will be one of the best periods of your life! 15/05/2017

08 May 2017

Life begins at the end of your comfort zone: the career of Alessandro after the LUISS MBA

MBA 2015 Over my desk hangs a saying: “Life begins at the end of your comfort zone”. Life is more enjoyable when I experience new adventures, both in my personal life and in business.  When it came time to choose an MBA program, I wanted one that would stretch me.  So I chose the LUISS MBA. I learned from challenging classes, valuable soft skill labs, carefully selected international students and talented international faculty. I had opportunities to meet influential CEOs from Italian and international companies, as well as board members and experienced managers. The LUISS MBA was the perfect mix between academia and a learning by doing experience. And Rome was the perfect setting for this experience. It was literally possible to breathe in all the ancient history coming from the past as well as the modernity of a capital city. Nightlife was another plus because there are many places where students can experience unforgettable nights. The result of this mixture was something unique because the challenging environment fit perfectly with the charming city and the business school location. Before joining the LUISS MBA program, I worked as a consultant and an entrepreneur in the medical equipment industry, selling products and services for private clinics. I wanted to make a career change to a larger company, and the LUISS career services team suggested many opportunities with well-known Italian and international companies. Currently I am a Buyer for Babcock Mission Critical Services in the rotary wings division (part of the UK company Babcock International Group). We save lives every day in our core business of HEMS service (Helicopter Emergency Medical Service).  The LUISS MBA helped me develop the tools to succeed. Mental flexibly, stress management, hard skills and negotiation abilities are valuable allies in my current professional life. All were improved in the LUISS MBA through academic lessons and practical training. To be accepted in the LUISS MBA program, it was essential to have two big qualities: motivation and skills. To cover the cost, I applied for the “AdVenture” full tuition scholarship, making a business plan for an innovative idea. When the LUISS Admissions Office called, I was excited to hear that I was one of the winners. It taught me that if you are resilient and believe in your dreams, no one can stop you. The LUISS MBA is a 360-degree program that changed my life, taking me far past my comfort zone. I loved every minute of this incredible learning experience.

MBA

04 May 2017

Welcome Day Specialised Course in IP Management and Valuation

LUISS Business School welcomed the international students for the Specialised Course in IP Management and Valuation, the programme offered jointly with the Italian Patent and Trademark Office and the World Intellectual Property Organization (WIPO, through the WIPO Academy). The teaching plan covering courses on: Industrial and IP Law, International IP Granting Procedure, Innovation Management, IP at University, IP-enabled Business Models, IP Data Analysis, Emergent Issues in IP and Business and IP Valuation. As pointed out by the Dr Loredana Gulino - General Director of the Italian Patent and Trademark Office – “this course is a training opportunity that bears witness to Italy's constant commitment to foster a constructive international dialogue in the field of intellectual property. Considering that products and technologies employing intensive use of Intellectual Property Rights represent an important component of the “Made in Italy” compartment and of Italian excellence, this course also represents an opportunity to increase partnerships with target countries within the whole framework of international counterfeiting and piracy struggles, which have a negative impact on the socio-economic interests of our country. I take this opportunity to thank our partners, LUISS Business School and WIPO Academy, for having immediately believed and invested in the organization of this initiative, as active players along with the Ministry of Economic Development. When the idea of this course arose, we were wondering if such an innovative approach could have an actual response. Today I am pleased to report that the interest has been above all expectations. Indeed, the very high number of applications received, well above the limited places available, confirms that, in a digital economy based on knowledge and innovation, intellectual property is internationally recognized as an increasingly prominent issue for civil society, consumers and businesses”. Gallery 04/05/2017

03 May 2017

The path to leadership according to Sir Martin Sorrell: a long-term commitment to the creation of value

On  March 16 2017 Sir Martin Sorrell, CEO of WPP was guest at L4T – Leader for Talent –  a series of meetings aimed for Specialized Masters and MBA Students. This insight was written by Cristina Maria Mion, Student of Full Time MBA. On March 16th, students, professors and entrepreneurs had the unique opportunity to engage in an open discussion with Sir Martin Sorrell, CEO of WPP - the world’s leading company in marketing communications services, through the LUISS Business School Leader for Talent #L4T series. Sir Martin Sorrell approached the conference in a two-way conversation, using his keen ability to recognize global trends, and his vast personal experiences, to answer questions at the forefront of the audience’s mind. The interactivity and personal insights were characteristic of today’s style of communication, and offered an enriching experience for the leaders of tomorrow to engage with an individual who has shaped the business world of today. Sir Martin initiated the discussion by sharing his perspective on those trends that are defining the global market and the actions of its members. A time characterized by low GDP growth and minimal inflation, rising cost pressure, emergence of disruptive technologies, and a growing number of active investors, represent unique challenges for current and future leaders. The most significant of these challenges was identified to be the pursuit of balance whilst facing opposing pressures. Sorrell highlighted the importance for leaders to balance the increasing demand for short-term returns and cost-cuts, alongside the growing necessity that firms adopt a more sustainable long-term perspective to growth, capital investment, and value creation. At an individual level, Sorrell translated this into an ability to balance execution and strategy, that is, that successful leaders have the capacity to inspire and develop strategic visions, without losing sight of the technical performance details necessary to bring them to fruition. Sir Martin also shared with the students his personal leadership values which are characterised by a combination of persistence and speed, a refusal to be deterred by challenges, and a keen belief that nothing is impossible. For the future leaders in the audience, this insight was invaluable and brought a renewed a sense of strength to move forward in the pursuit of meaningful change, despite the somewhat uncertain waters of today’s economy. Sorrell’s own path to leadership was influenced by advice given to him by his father who stated that “you should find an industry you enjoy, find a company you like, build a reputation in that company, and if at a certain stage, you want to go and start something on your own go and do it.” Sir Martin maintained that this piece of advice should be held true for all those pursuing leadership positions today, with the understanding that the path to leadership is neither short nor linear, but instead requires a long-term commitment to the creation of value whilst facing cyclical changes, emerging obstacles, and opposing economic pressures. The leadership conference with Sir Martin Sorrell was a highly engaging and informative event that offered future leaders the opportunity to not only better understand the aspects that are shaping the business world of today, but how to can respond to those elements and develop into the leaders that will contribute to the business world of tomorrow. (Article by Cristina Maria Mion, Full Time MBA Student)   Gallery   03/05/2017

24 April 2017

International Management students finalists of "The Mark Challenge" competition

The students of the Master in International Management Giuseppe D’Auria, Anna Stella Dolcetti, Alessandro Azzolini, Andrea Vitale and Lorenzo Chieppa were ranked in the first five positions of “The Mark challenge” a luxury business competition hosted by the International University of Monaco that involved 75 teams coming from 24 Business Schools. "The Mark" allows students with an entrepreneurial spirit to pitch a luxury or premium business idea to a professional panel of investors and community leaders. LUISS Business School students will take part in the final on April 25th introducing “ID Shield” project “which aims to reduce the problem of counterfeiting in the luxury market by exploiting the innovative blockchain technology” explains Alessandro. “It is a digital guarantee system designed to protect not only the consumer when purchasing luxury goods, but also the manufacturer and retailers, allowing them to trace and verify the goods through the entire production chain” says Stella. “The project is part of an innovation process with a significant impact in the functioning of a developed and complex market – adds Lorenzo. – The Mark Challenge is an important opportunity in order to establish an idea which could become a standard of guarantee and authenticity.” The idea “arises from the common will to exploit the latest technologies to provide an effective service starting from the luxury sector but that may easily find further purposes in other sectors with similar needs.” It is indeed a project “scalable in all those sectors in which an unalterable guarantee of authenticity is desirable or fundamental, as for example, in the pharmaceutical industry where traceability and guarantee involve not only economic dynamics but also and above all the protection of consumer healthcare.” An entrepreneurial idea that combines social impact with innovation: “ID Shield provides innovation to those who have an economic and social interest – explains Andrea – aiming to weaken the criminal business of counterfeiting and the resulting labor exploitation (child labor too) which connected to this type of activity, establishing thus a positive impact on society. ID Shield is the synthesis of an entrepreneurial spirit that looks to innovation to solve critical issues while sharing the professional background and the experience of every team member, as Giuseppe mentions: “creating an innovative startup represents the affirmation of a mindset that gained maturity from previous entrepreneurial experiences, a specific and constantly evolving technical knowledge, marketing and business development skills. It means working on a highly innovative project, that enables us to exploit the disruptive potential of IoT and combined blockchains is a strong motivational driver.” Gallery 24/04/2017

18 April 2017

LUISS Business School reapproved as Registered Education Provider by Project Management Institute

Rome, Italy, 10 April 2017, LUISS Business School today announces that the Project Management Institute (PMI)®, the world’s largest project management member association, has named it as a Registered Education Provider (R.E.P.) effective starting from 10 April 2017. R.E.P.s are organizations that have been approved by PMI to help project managers achieve and maintain the Project Management Professional (PMP)®, Program Management Professional (PgMP)® and other PMI® professional credentials. These organizations have met PMI’s rigorous quality criteria for course content, instructor qualification, and instructional design. Project managers are increasingly turning to R.E.P.s for certification training and maintenance, especially since global median salaries for the profession now exceed $81,000 (USD). LUISS Business School joins more than 1,500 R.E.P.s in more than 80 countries. These organizations include commercial training providers, academic institutions, and corporate training departments within corporations and government agencies.  About LUISS Business School LUISS Business School is the School of Business and Management of LUISS Guido Carli University, it is based in Rome (Italy) and represents the excellence in the managerial education. The School leads the development and the growth of individuals and companies. The program portfolio includes: MBA; BA and MS (Department of Business and Management); Specialised Masters, Executive programs, Custom programs for companies. About Project Management Institute (PMI)® Project Management Institute is the world's leading not-for-profit professional membership association for the project, program and portfolio management profession. Founded in 1969, PMI® delivers value for more than 2.9 million professionals working in nearly every country in the world through global advocacy, collaboration, education and research. PMI® advances careers, improves organizational success and further matures the profession of project management through its globally recognized standards, certifications, resources, tools academic research, publications, professional development courses, and networking opportunities. (PMI, PMP, PgMP are a registered mark of the Project Management Institute Inc.) (The PMI Registered Education Provider logo is a registered mark of the Project Management Institute Inc.) 18/04/2017

31 March 2017

Problem solving with LEGO® SERIOUS PLAY® methodology

On the 9th of March MBA Part time students had the opportunity to confront themselves with a Case History in the FMCG field in which they experienced the LEGO® SERIOUS PLAY® methodology to improve the procurement function within a global organization. LEGO® SERIOUS PLAY® is an innovative and effective methodology half way between consultancy and training, designed to improve business results through the use of LEGO Blocks. The project was born in the 1990’s thanks to Kjeld Kristiansen’s initiative, he was the grandson of the founder of Lego® not to mention CEO of the company, who in order to promote the creation of a working group formed by Johan Roos and Bart Victor, both professors at IMD Business School in Lausanne, Robert Ramussen, Director of educational research of Lego® and Per Kristiansen Global Brand Director of LEGO®. The goal was to develop a strategic approach to Problem Solving for the management capable of breaking barriers and limited beliefs, opening up to new points of view and developing innovative solutions. “It is an extremely flexible facilitation, no predefined content - said Rachele Soliera, consultant and certified facilitator at LEGO® SERIOUS PLAY® - particularly suitable for all those activities that need to be developed or strengthened within an organization, such as problem solving, strategic thinking effective communication and team identity.” Participants use building blocks to build models representing metaphorically their thoughts, their challenges and their personal and professional aspirations. It is transverse methodology, cross - market and cross-function applicable in different contexts, orientated to business development, as much as teams and people. This methodology increases participants self-confidence because based on the precondition that every individual can offer unique contribution to the work of the team, and thanks to this participate in problem solving. The inclusive and involving approach changes the scope of commitment of individuals towards the team and allows them to transform classic meeting where 80% of the contents is generated by 20% of the participants in workshops with a 100% level and of commitment and involvement for all. For these reasons, it is a method that has been extremely effective for starting and/or ruling shared change processes; training and assessment; create project teams; manage risks or overcome team crisis situations; facilitate participation of planned processes for citizens and civil society; facilitate networking activities, get impacting insights; develop Business Model Canvas; resolve conflicts and deal with “indisputable threads” start start-ups. Propose students to experiment with innovative approaches and transversal activities is an aim of the Part Time MBA. In light of its horizontal application, LEGO® SERIOUS PLAY® favours the development of managerial skills that puts at the core of business the growth of individuals and team work. “ The application of LEGO® SERIOUS PLAY® methodology to the Business Case presented, is a solid example of its effectiveness - said Rachele Soliera - in a few hours students, according to the frame of the SWOT analysis identified and built up areas of strength and weakness, the threats and opportunities arising from the case concerned up to the shared Business Solution.” Gallery     31/03/2017

31 March 2017

Learning tour of the Krannert School of Management at LUISS Business School

During the week of March 6th, a diverse group of Purdue University MBA/MS students from the Krannert School of Management visited the campus of LUISS Business School in Rome.  The Purdue group undertook four morning lectures that focused on the essentials of Strategies in Italian Entrepreneurship.  Among the specific topics the Purdue MBA students covered were Modeling & Value Innovation in Italy (by Prof. Rullani); Doing Business in Italy (by Prof. Zattoni); Micro/Macro EU Policy (by Prof. Maratin); and Entrepreneurship, Family Business & Districts in Italy (by Prof. Maiolini).  For many students, it was their first visit to Italy. The Purdue students valued the courses and information shared with them, and left with an appreciation of and a better understanding of the role of family in small Italian businesses, the four F’s of the Italian economy, Italian business relationships, the Latin Capitalism Model and the theory of value innovation specific to Italy. In addition to the lectures, students whole-heartedly immersed themselves in the local culture and participated in organized tours of the Colosseum, the Vatican Museum and Sistine Chapel, a walking tour of historical Rome, and a company visit to the Principe Pallavicini Winery.  Needless to say, the Purdue students enjoyed their week in Rome, with many students planning post-graduation trips back to enjoy the friendly people, vast history of Rome and most importantly enjoying the endless varieties of gelato.  “A big thank you! and Boiler Up! to our hosts at LUISS Business School, you made our international experience even more memorable!”   31/03/2017

29 March 2017

The 1st IESE-LUISS Conference on Responsibility, Sustainability and Social entrepreneurship

LUISS Business School and IESE Business School are equal partner in the organization of the Conference "Hybrid Organizations: walking at the edge between economic performance and social & environmental impact". Hybrid organizations are founded on the concept of hybrid organizing, "which we define as the activities, structures, processes and meanings by which organizations make sense of and combine multiple organizational forms. We propose that social enterprises that combine the organizational forms of both business and charity at their cores are an ideal type of hybrid organization, making social enterprise an attractive setting to study hybrid organizing". (J. Battilana, M, Lee, Advancing Research on Hybrid Organizing – Insights from the Study of Social Enterprises, in The Academy of Management Annals, 2014, p. 397.) The development of the global economic system has offered few solutions to many long-lasting problems affecting our societies, such as poverty or exclusion in the social sphere and climate change or water shortage in the environmental sphere. In these transformations, hybrid organizations have begun to play a crucial role: on the borderline between economic performance and social and environmental impact, hybrid organizations try to respond to social and environmental problems by applying market mechanisms (Ebrahim et al., 2014).  Hybrid organizations face the challenge of merging two different worlds, producing novel and sustainable solutions to pursue a positive and substantial social and environmental impact trying to reach both economic aims at the same time. This conference is aimed at gathering scholars from different literature streams interested in highlighting the mechanisms through which hybridity is created and sustained, focusing on the ways these organizations generate, preserve and expand their hybridity. An opportunity where the community of scholars conducting research on hybrid organizations, can meet, reinforce ties and create new ones, discuss new ideas and receive feedback. Key scholars in the field – among them Johanna Mair, Anne Claire Pache, Guido Palazzo, Tommaso Ramus and Ute Stephan –  will join the conference and present their work, to give more substance to the debate. A Thematic Symposium of Journal of Business Ethics on related issues, with the title: “Social Enterprises: walking ethically on the edge between economic performance and social and environmental impact” will be also showcased at the conference. CONFERENCE PROGRAM   29/03/2017

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