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20 March 2017

The attitude to embrace changes, involve talents and take ethical decisions: leadership according to Marco Patuano

On  February 21 Marco Patuano, CEO of Edizione S.r.l was guest at L4T – Leader for Talent –  a series of meetings aimed for Specialized Masters and MBA students. This insight was written by Leone Bonanni, Student of Full Time MBA. On Tuesday, February 21st, full time MBA students had the opportunity to meet Marco Patuano, CEO of Edizione S.r.l through the LUISS Business School Leader for Talent series. The event was held in Sala Delle Colonne and students were extremely excited to get to meet such an influential Italian business leader. From the beginning, attendees could easily perceive Marco Patuano’s strong interpersonal skills, which are typical of today’s distinguished business leaders. As one of his main points, Marco Patuano stated that in order to be successful in our current and future endeavors, we must possess the right attitude. As future leaders, we must take pride in what we do and face every single challenge with our best effort. To be a successful leader, Patuano also highlighted that we must surround ourselves with talented individuals in order to maximize results both on a personal and a professional level. His team at Edizione S.r.l is filled with enthusiastic professionals who love what they do and strive to be the best every single day. Marco Patuano has worked in many different locations and has experienced significantly different working environments, which have allowed him to develop as a top executive manager. Patuano believes that future leaders must be keen to relocate in order to pursue a fulfilling and rewarding career due to the increased globalization trends that are taking place. Today, we live in a world that figuratively has no borders and there are potential opportunities all over the globe. The main challenges that a future leader may face are mainly related to globalization and the adaptation to changes with a particular industry. Adapting to certain changes within an industry is crucial if a firm wants to survive in a competitive environment. A leader must be able to embrace change and transfer his eagerness to change to his team ensuring positive results through high productivity and high employee morale. Another point made by Marco Patuano is that all leaders must behave in an ethical manner when making managerial and personal decisions. Patuano stated that when analyzing potential businesses to acquire, he makes sure to not invest in unethical industries or unethical firms. Today, ethics play a fundamental role in business activities due to increased visibility thanks to digital technologies and increased consumer awareness. Acquiring an unethical business may lead to devaluation of the whole brand portfolio, therefore a single wrong move may prove to be detrimental. There are also times when personal ethics may come into conflict with orders from the CEO. Marco Patuano described handling such a situation while working in Brazil and was able to deliver positive results to his CEO while preserving his own personal ethics by finding an efficient solution that worked for both parties. Making ethical decisions not only has a positive effect on the long-term sustainability of companies, but also safeguards individuals. The Leader for Talent series has once again proven to be a fantastic way for future leaders to meet current leaders and learn about the different challenges that leaders face on a daily basis. (Article by Leone Bonanni, Full Time MBA Student) Gallery 20/03/2017

16 March 2017

The Internet of Crimes: emerging challenges for IT governance

Cyberspace is opening new avenues for serious crimes targeting organizational assets and public goods. The availability of exploitation kits and easy to access anonymous infrastructures make possible to perform illegal actions such as identity thefts and data breaches by a large number of Internet users. The variety of people and the multiplicity of goals behind computer crimes makes difficult to predict the emerging risks faced by organizations which struggle in defending themselves from both social and technical threats. LUISS University and in particular the LUISS Business School is actively involved in this emerging area of research. Recently, for instance, a team of scholars led by Paolo Spagnoletti has conducted a study on identity thefts in TOR networks. Empirical data have been collected by accessing relevant marketplaces with software agents, in order to analyse how offers and suppliers are distributed within and across anonymous marketplaces. The results of this study will shed light on the dynamics of illegal activities in the dark web and hence on the changes in risk profiles of new product and services such as SPID. According with the principal investigator, “the research will have both theoretical and practical implications. From a theoretical point of view it will offer insights on market dynamics of online platforms under new conditions. As practical implications it will have a potential impact on the policies for developing digital infrastructures at national level”. The first EMIT speech of 2017 has given the opportunity to discuss these issues with guest speakers from the ICANN and the FBI. The VP Security and ICT Coordination at ICANN, Dave Piscitello has stressed the need of new approaches to digital product development and infrastructure governance in order to avoid that the history of internet threats will repeat with more dramatic consequences. The Special Agent Roderick F. Coffin from the Cyber Division of the Federal Bureau of Investigation has shared with the audience nuances on computer crime investigations in which he has been directly involved and has presented an updated overview of cyber-attacks. The event has been attended by members of the EMIT community including lecturers, current participants, alumni and representatives of partner associations such as the Rome chapter of ISACA Roma EMIT that has supported the organization. The Executive Programme in Management and Governance of IT of LUISS Business School targets professionals who wants to develop strong education in IT governance processes and practices. The programme has been established in 2010 in partnership with HSPI and the VII edition of the programme will start in March 2017. 16/03/2017

16 March 2017

MBA International Week with BENETTON GROUP

Benetton Sales Distribution Channel Strategy - The Franchising Expansion Business Case on “Made in Italy”. September 25 – 29, 2017 (Rome - Treviso, Italy)   MBA International Week “Benetton Sales Distribution Channel Strategy - The Franchise Expansion” arises from the collaboration of LUISS Business School and Benetton Group with the aim to bring together talented students from international business schools, giving them an important opportunity of learning, discussion, and networking. A one-week program is a combination of different activities: workshops, team-work, and learning-tours. MBA International Week will lead students to deal with the reality of the Benetton Group. Moreover, programme includes side events and meetings with the Benetton team, which will be a real networking opportunity for all participants. For more information on participation we invite you to visit the web page.   16/03/2017

MBA Partnership

15 March 2017

Meet LUISS Business School in your city

LUISS Business School meets undergraduates, graduates and young professionals in a traveling tour in Italy and abroad, during events dedicated to the orientation of the Masters and MBA programs. An opportunity to get to know the training offer and the business school’s network that received the prestigious EQUIS accreditation in 2015, choosing the best path to improve your career. Discover the cities and meet LUISS Business School! March 15, Milan – Qs Mba 1-2-1 March 16, Rome – Qs Mba Tour March 18, Naples – Qs Grad Tour March 21, Rome – Qs  Grad Tour March 23, Bologna – Qs Grad Tour March 25, Milan – Qs Grad Tour April 03, Singapore – Qs Mba 1-2-1 May 04, Napoli – Alma Laurea May 11, Roma – Job Meeting May 24, Bari – Job Meeting September 29, Milano – Job Meeting October 18, Napoli – Job Meeting October 19, Roma – Alma Laurea November 16, Milano – Alma Laurea International For further information, please write to recruitmentluissbs@luiss.it.   15/03/2017

10 March 2017

Ericsson Innovation Awards 2017

A global competition that gives students the opportunity to develop innovative ICT ideas in collaboration with Ericsson experts. The theme of this year’s Ericsson Innovation Awards Competition is the Future of food and it is based on the UN Sustainable Development Goal 2: Zero Hunger and Goal 12: Ensure sustainable consumption and production patterns. Since the global population is expected to reach 9.6 billion by 2050, demand on our planet’s resources are rapidly increasing. Ensuring that world food production and consumption are sufficient and sustainable is a major commitment. This competition aims to challenges students to develop an idea for generating a positive impact in the future of food using technological innovations. ICT is helping to reduce material consumption and energy use and it also supports the reuse and sharing of products and goods: how can ICT contribute to the future of food, improving lives and the health of our planet? Join the competition and submit your idea by March 14. SUBMISSION Dates to remember January 9 – March 14: Phase 1 – Register your team and submit your idea. March 22 – March 30: Ericsson jury evaluation. March 31: Semi-finalists announcement. 10 team announced to go to semi-finals and receive mentorship from Ericsson Experts. April 3 – April 28: Phase 2 – Collaboration and mentorship from Ericsson Experts to create a minimum viable product and submit to semi-finalist judging. April 28: Semi-finalists submissions due. May 12: Finalists announced. TBA June: Final presentations and awards event. Location to be announced.   10/03/2017

03 March 2017

#WomenInBusiness for March 8

The leader you want to become, the women who inspired you. The characteristics and the skills that make every single student of LUISS Business School a unique value to society and the working world. Until March 8, we will share the career plans of our female students, the aspirations that support the choice to pursue specialized training path to meet ambitious professional goals,  personal qualities that characterize their approach to professional life. Share your story on Instagram with the hashtag #WomenInBusiness and describe the professional that you are becoming: tag @LUISSBusiness in a photo that represents who you are and your path or your inspiration and enter the album #WomenInBusiness of LUISS Business School.   03/03/2017

GROW

03 March 2017

Masters Open Evening – March 31 2017

A LUISS Business School Masters orientation initiative. The Open Evening is an event dedicated to the presentation of the Masters, in which the Career Service, the Coordinators and the Directors of programs will provide participants with all the information about the courses offered by LUISS Business School, supporting them in  the choice of the most appropriate path to develop their own career. An afternoon of interviews and simulations of the admission test will take place on March 31 from 5 pm in a direct and interactive setting, participants will meet the most innovative professionals in their field, along with the international exchange programs and all the opportunities that the LUISS Business School’s network offers. We invite participants to bring an updated version of your CV. The event is open to the public, for organisational reasons, please register to the link below. REGISTER 03/03/2017

03 March 2017

Data Girls - The growing force of Data

Starting now the second project GROW - Generating Real Opportunities for Women Data Girls the second project of GROW - Generating Real Opportunities for Women was born. The dynamics of business, the need to monitor and improve results and the explosive force of the huge availability of data produced thanks to a great variety and rate of generating sources have revealed the need for new skills. Data Girls wants to support women who are interested in seizing all the opportunities stemming from the data management world and has the aim to become a reference point for all young professional women who have pursued a data scientist career. Data Girls joins the programme GROW FAST developed in collaboration with Johnson & Johnson e Korn Ferry International. The opening event of the panel for the definition of the guidelines of  Data Girls  will be held on March 8th  2017.   Related articles: GROW – Generating Real Opportunities for Women Leadership Through Diversity and Inclusion Call for Female Prospective MBA Candidates to Participate in the GROW FAST Initiative   02/03/2017

GROW

02 March 2017

EQUIS Accreditation System Celebrates its 20th Anniversary

This year marks the 20th anniversary of EQUIS - EFMD Quality Improvement System, launched two decades ago at the Deans and Directors General Conference at Schloss Gracht, now part of the ESMT Berlin. This international quality benchmark and improvement process was created to give European and, subsequently, business schools worldwide, a rigorous tool to assess, certify and improve their quality in 10 key areas, including governance, programmes, students, faculty, research and, foremost, internationalisation, ethics, responsibility and sustainability as well as corporate engagement. Since its establishment, a strong emphasis on internationalisation and corporate connections have been the differentiating points of the EQUIS business school accreditation system. Coupled with recently added ethics, responsibility and sustainability standards, they have created a solid framework for quality measurement for international business schools. In 2015, LUISS Business School entered the élite of education having achieved this prestigious international certification, which acknowledges a limited number of Business Schools representing the 1% of managerial education. “EQUIS is a way of celebrating excellence in diversity and I’m delighted to see how the EQUIS system and the accredited schools have evolved in these 20 years. There is no one harmonised definition of quality but there is an excellence benchmark and a striving for perfection in the continuous improvement process,” adds Eric Cornuel, EFMD’s Director General and CEO. In its short history, EQUIS accreditation has become widely recognised by potential students, employers, the wider business education industry and the media as the most holistic and rigorous accreditation process, often being a pre-requisite for entry to rankings. With an estimated number of 15,000 business schools worldwide, only a handful (167 institutions from 41 countries) hold the EQUIS quality label, LUISS Business School is honored to be part of 1% of leading business schools. To commemorate this landmark achievement, EFMD plans to celebrate the success of EQUIS over the course of 2017 at EFMD events across the international community. More than 10 deans and experts who have contributed to the development of the EQUIS accreditation system have given their voices to the value and role EQUIS has played in enhancing the quality of management education worldwide as well as the future development of the management education industry. Here is the video: Source: https://www.efmd.org/blog/view/1334-equis-accreditation-system-celebrates-its-20th-anniversary 02/02/2017

24 February 2017

An ERS Lab to discuss several issues related to social entrepreneurship

On Saturday, February 25, LUISS MBA students will have the chance to participate in the ERS Lab with Dr. Funda Sezgi, Managing Director of Impact Hub Stockholm and Oriol Costa Lechuga, Managing Director of EcoRegió. This ERS Lab focuses on international replication of the Regionalwert AG (RWAG), a German social enterprise, in the Girona region of Catalonia (Spain) under the brand name EcoRegió.  RWAG is a highly successful network organization that brings together diverse sets of actors along a value-added chain (‘from the field to the plate’) of regional sustainable agriculture and food production initiatives. After implementing several replication initiatives in Germany, both Ashoka and the Catalan government identified the RWAG as one of the most promising models to be replicated in Catalonia.  In the summer of 2015, Oriol Costa Lechuga and his social venture Dynamis initiated RWAG replication efforts in Catalonia. Catalonia, like the rest of Spain, had just resumed economic growth after experiencing nearly seven years of economic contraction that resulted in unemployment and poverty rates in excess of 20% and in increasing political instability reflected in rising nationalist and pro-independence sentiment.  In spite of significant efforts made to promote EcoRegió, funds did not flow in as fast as Costa had hoped. The Lab will serve as an opportunity to discuss several issues related to social entrepreneurship (e.g., the scaling up of the social business, the internationalization of sustainable local enterprise networks, the impact of macro-economic and sociocultural contexts on internationalization processes, and social franchising as a specific mode of entry). In addition to introducing their organizations (Dynamis/EcoRegió and Impact Hub), both guests will actively participate in student group work. The Lab will use Proactive Café - a methodology for creative and inspirational conversation where participants are invited to share their questions (around projects, seed ideas etc.) and get input (deeper questions, knowledge, experience) from others, to help move from questions to actions. These conversations link and build on each other as people move between groups, cross‐pollinate ideas, and discover new insights into the questions or issues that are most important in their life, work or community. Topics are brought forward by participants themselves. There is no set agenda, only overall guiding questions, with the intention of deepening the learning process of all participants. The methodology can evoke and make visible the collective intelligence of any group, thus increasing people’s capacity for effective action in pursuit of common aims. Funda Sezgi, PhD Impact Hub Stockholm Funda is an Incubation Program Manager at Impact Hub Stockholm (IHS). IHS is a part of a global network of more than 80 organizations that unites people from every profession, background and culture with imagination and drive to pursue enterprising ideas for the world, the people who see and do things differently and have entrepreneurial passion to create sustainable impact. Funda holds a PhD in Strategic Management from the IESE Business School in Barcelona where under the supervision of prof. Johanna Mair she studied hybrid organizations, specifically issues of scaling and replication of these organizations. Funda’s professional and educational background, together with her expertise in replication and scaling of social businesses in Europe and wider make her an ideal participant in this ERS Lab. During the lab, Funda will introduce student to the work of Impact Hub around the globe and in Sweden, will talk about what it means to run an Impact Hub as a de facto entrepreneur, will introduce Proactive Café methodology of group work and several tools useful in analysis of replication and scaling problems of social businesses. Oriol Costa Lechuga, LL.B. Dynamis / EcoRegió Oriol has more than 15 years of experience in promoting strategies for sustainable development working as an expert in environmental, social and local economic development, recently focusing on linking sustainability and new technologies. As a part of his work, he developed an associative biography to promote self-awareness for social development, and boost the associative economy to increase economic, social and ecological awareness. Oriol is a co-founder and managing director of Dynamis, one of the most prominent social enterprises in the region of Girona in Catalonia, a hot spot of rapidly expanding social entrepreneurship sectors in Spain. The mission of Dynamis is to transform ideals into sustainable realities using modern technologies in promoting local and ecological commerce and through the elimination of unnecessary intermediaries. Their main activities focus on: (i) promoting direct local and ecological product commercialization through an easy-to-use, modern, and efficient online platform; (ii) improving the utilization of existing resources and the facilitation of synergies through the creation of networks of interdependent consumers and producers; and (iii) creating applications that favor dynamics of commerce, promotion, encounter, planning and reflection that generate new ways of acting and, in consequence, a more sustainable society. Oriol latest initiative is EcoRegió, an initiative whose mission is to capitalize on the economic value of a region and to produce for multidimensional social, environmental and economic benefits. Gathering capital from investors to invest in companies producing and distributing organic food, EcoRegió works toward the optimization of value added throughout the value chain – from the field to the plate. EcoRegió is a replication of The Regionalwert AG in Freiburg, Germany where the initiative has gathered more than € 3m among 600 citizen investors investing in 20 companies with excellent results recognized by Ashoka International, Ship2B, and the Generalitat de Catalunya.   24/02/2017

24 February 2017

#MasterYourCareer - Continuous new stimulus and challenging international activities changed the way of conceiving my career: Carlo after the Master in Corporate Finance

 «Ambition, curiosity and need to challenge myself once again are the main reasons why I chose to enroll in the Master in Corporate Finance at the LUISS Business School»: the career of Carlo Venticinque after the MACOFIN   I graduated in Management Engineering and joined afterwards the Management Consulting company EY, where I worked for more than 2 years on different projects dealing with different areas from Operations Optimization to Business Development. Even though I was acquiring a good level of experience during these two years, I just felt I was missing something. Moreover, I have always been fascinated by the Corporate Finance world and its marvelous applications into the real life and in each business area: Finance is concrete and you need to know at least some if you aspire to become a good Manager. The Master in Corporate Finance at the LUISS Business School offered me the most complete and diversified path. It concerns different areas in which a manager should excel, not only the usual hard skills. We explored different aspects of finance from different points of view, while interacting with successful managers who shared with us their experience focusing on the skills the job market requires today. Not less, it gave me the opportunity to find smart colleagues who challenged me several times and pushed me to do better. The work environment is made of human connections and what really matters is the way we interact each other, how we communicate with people and especially how we inspire them. The most effective Communication and Public speaking lessons I have ever attended are actually the ones provided by the MACOFIN. The Global Business Opportunity Programme, an intensive educational path to develop an idea into s business project, and the Going Global Programme, a four month exchange at EM Lyon Business School, changed completely my way of conceiving my career and probably my life in general. These experiences enriched me with the smartness of the people that I met and helped me to realize that working abroad was what I was looking for. While I was looking for jobs in exchange, I discovered Flixbus, a company that is not widely famous yet but with an extremely interesting business model that is surprisingly expanding. I applied for a vacancy and then I joined the Business Development team for the Italian market. This working position is completely different from what I have done so far. The activities I deal with are not directly connected to the scope of the MACOFIN but I strongly believe that the knowledge acquired will be useful in my future path. I would suggest to the incoming students to leverage every single opportunity of interaction with the managers to get some good insights on how they climbed the career ladder  and what is really important to succeed in the workplace. I would suggest them to look continuously for new stimulus, following their own interests, and gather the maximum by all the international activities provided by the master to have great life experiences and build their network.   24/02/2017

23 February 2017

LUISS Business School Alumni Opening Event with Headhunters

LUISS Business School Alumni is glad to give a warm welcome to all its community members and new graduates, hosting the alumni association’s official opening event on February 24, at 6:00 pm, at LUISS Business School’s new campus Villa Blanc. The guests of the great event, managers of Key2People represent the Italian market leader in headhunting. Fabrizio Iaconetti, former LUISS student, and Partner at Key2People, will talk about the “engagement rules” with headhunters: how to catch their attention, and how to make your personal brand appealing. Cristina Calabrese, CEO at Key2People, will give an overview of macro trends in the job market, changes in HR processes, and different corporate policies. She will reveal the most relevant tips to be successful on the job market. The event will be opened by Giovanni Lo Storto, General Manager at LUISS University, and Nicoletta Luppi, CEO at MSD and President at LUISS Business School Alumni, who will talk about the recent launch of the new alumni association, and shed light on the new features of the business school’s international positioning. The closing remarks will be given by Paolo Boccardelli, Dean at LUISS Business School. The meeting on February 24 is a great opportunity to network with many other alumni and headhunters, and to celebrate the first official event of LUISS Business School Alumni at such an amazing and unique venue as Villa Blanc. In order to attend the association subscription is required, and the registration at alumniluissbs@luiss.it. Future plans of LUISS Business School Alumni LUISS Business School Alumni is launching some relevant projects and activities in three different areas: Networking, Career Consulting, and CSR. One of the most ambitious goals set in partnership with the Special Olympics and CSR Al Ahli Group is to launch a School of Social Entrepreneurship oriented to help the development of young inmates and young individuals in rehab from San Patrignano Community. The mission of the alumni association is to act as a social-changing agent and to use education as a means to change.   23/02/2017

23 February 2017

A new partnership between the LUISS Master of Art and MyTemplArt®

Students of the Master of Art will have the opportunity of attending a series of meetings to discover MyTemplArt®’s projects and do an internship at the company. More in detail, students will support the MyTemplArt® team to create a multimedia catalogue software of  prestigious private and public art collections. After a training period, students will have to computerize artworks, using the MyTemplArt® platform and respecting the official cataloging canons. They will also be involved in other activities, such as the normalization of data, the verification of the information about the artworks and the artists, the implementation of the biography of the artists and the documents linked to the artworks, the uploading of images and photo editing. Moreover, students will be able to use the MyTemplArt® solution during the setting up of the exhibition, using it to manage the relations with the operators and the galleries that will loan the artworks.   23/02/2017

Partnership

22 February 2017

“Doing an MBA was the most go ahead decision by now of my life, the step forward to elevate my career path”: the success of Roberta, MBA Alumna and Brand Finance Manager in Coty

MBA 2013 The opportunity to attend an MBA program represented the step forward to elevate and further develop my career path. After a Master graduation in Economics in Naples, I decided to bet on myself at the age of 23, attending the MBA program at LUISS Business school in Rome. Before projecting myself into the world of work, I needed to reinforce my personality and in particular my interpersonal relationships being part of an international network and then to steady my theoretical university knowledge with practical case studies, group projects and real business studies. I did it in autonomously and this gave me the right motivation to afford the amount of study load with time constraints and no previous group project, case study skills. This experience helped me first of all in managing time, deadlines, in setting priorities and solving problems; then in building my ability to create interpersonal skills, increasing my curiosity of learning different cultural and social perspectives and to start to collaborate and work within an international team. The MBA Adventure was the first opportunity to express what I learnt during MBA program. I chose a social network start up, with the aim of providing an accurate and feasible Business Plan focused on short term and medium term monetization strategies to create financial value. Thanks to this, I understood that a finance job could suit me. To begin with, I had one year of internship for one of ICT world leader provider, Ericsson Telecommunication as Price Manager where I had the possibility to demonstrate my capability to organize and manage a global price alignment program across 26 countries. Then I had the chance to elevate my initial career in one of the best global companies Procter and Gamble; they offered me a financial analyst job position conciliating my final specialization class in MBA, Financial Management, within Luxury market. In choosing Luxury and Fashion industry specialization, I understood that working in such challenging and dynamic environment, has always been the greatest dream of my life. Thus, it has given me the right ability to exceed into one the most competitive industry, especially in Italy, the primary world player. Currently, I am Brand Finance manager in Coty in Milan, a global world leader in beauty. I am working in the Luxury Fragrances division, controlling a portfolio composed by 23 brands including Gucci, Hugo Boss, Calvin Klein, Chloè, Miu Miu, Lancaster, Bottega Veneta and others. Reporting directly to CFO, I am the local owner of brand profit and loss, driving and coordinating local marketing budget with the aim of ensuring high returns on investment. Furthermore, I lead and manage monthly financial forecast, budget and actuals review for the full P&L reporting directly to Leadership Team, GM and CFO regional. Doing an MBA represented the most go ahead decision by now of my life. Thanks to this program I learnt how to work in a multifunctional team, the most effective aspect of my daily routine, where every day I am responsible of doing choices, taking responsibilities and feeling as the focal point of the business chain. To reach a goal you need to work hard and never stop believing in your abilities. Every day you must express yourself, be curious and raise your bar; for my perspective, this has been the best insight from my MBA experience. 22/02/2017

22 February 2017

A Q&A session with the top manager Martin Sorrell

The founder and CEO of WPP will discuss the latest in digital communication and the international scenario On Thursday, March 16, 2017, at 10:30 a.m. in Room 200, students have the chance to meet top manager Sir Martin Sorrell, founder and CEO of WPP: the world’s largest communications company with 200,000 employees in 3,000 offices in 113 countries. LUISS President Emma Marcegaglia will open the event with Martin Sorrell who will discuss recent trends in the communication field and digital innovation as well as evolution in the international politics scenario. Following the talk, the guest of honor will respond to students during a Q&A session in English, moderated by Gianni Riotta, editorialist at La Stampa, and instructor at Princeton University and the LUISS School of Government. LUISS Business School students will have the chance to delve deeply into Sorrell’s management experience and the story behind one of the world’s communications giants. The event is held in English.

20 February 2017

“Io Faccio Film” with the students of the LUISS Creative Business Center

The LUISS Creative Business Center is pleased to promote the event “Io Faccio Film” that will take place on March 2, at the Casa del Cinema. The Event will serve as a showcase for the new commercials related to the “Io Faccio Film” promotional campaign moreover, the students of the Masters Writing School for Cinema & Television and Gestione della Produzione Cinematografica e Televisiva will take active part by presenting a new project connected with the theme of the event. This initiative is promoted by ANICA, FAPAV, MPA and Univideo and has recently obtained the patronage of the Council of Minister – Department for information and publishing, of the Ministry for Cultural Activities and Tourism and of AGCOM. To confirm your presence at the event, please write to info@iofacciofilm.it. 20/02/2017 

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