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08 November 2017

Sustainable Development Goals – the challenge for the LUISS MBA Students

Every action has consequences that always go beyond our aims, our strategies. It is thus crucial to become aware of that, not only for the responsibility this implies, but also to catch the opportunities that arise from it. Widening the vision beyond the economic dimension, spanning also the social and environmental dimensions, means widening the point of view, and thus the toolkit at disposal to act with social and critical consciousness in the business world. That is why ERShub challenges students: we want our students to face Challenges launched by institutions, social enterprises, NGO's and firms to make them experience this multiplicity of viewpoints, and test their own limits. On November 10th, 2017, ERShub will strike our MBA students from the 27th edition with a challenge launched by an NGO operating in the peripheral and rural areas of Africa: teaching to children and teachers of the Senegalese and Gambian schools operated by the association what Human Rights are, and how to teach them in a peculiar context, for many students very far from their daily experience. Students will move from United Nations Sustainable Development Goals introduced by Caroline Kaeb (University of Connecticut, Human Rights Institute) Assistant Professor in Business & Human Rights. Photo Credit: © 2017 Nathan Oldham / UConn School of Business 08/10/2017

05 October 2017

MBA Graduation Day – Class of 2015/2016

From commitment to goals, from class-fellows to teammates, from inspirations to future actions aimed at achieving big and full dreams: on October 6, 2017, from 10:30 a.m., the Graduation Day of the students of LUISS MBA. A moment of eagerness that celebrates the choice of believing in talent, abilities and knowledge, undertaking a challenging path in order to become future leaders promoting social and business changes. LUISS Business School is glad to host Andrea Viganò, Country Head for Italy, Blackrock, which will hold the Commencement Speech. READ THE AGENDA Guest Speaker bio Andrea Viganò, Country Head BlackRock Andrea Viganò, Managing Director, is the country manager for Italy and a member of the EMEA Executive Committee and the Global Human Capital Committee. Mr. Viganò's service with the firm dates back to 2000 including his years with Merrill Lynch Investment Managers (MLIM), which merged with BlackRock in 2006. From 2005 to 2009, Mr. Viganò was head of the Southern European region, responsible for developing and maintaining relationships in France, Italy, Spain and Portugal. Mr. Viganò retains responsibility for some of the strategic relationships in that region. Mr. Viganò started his career in Investment Banking in 1987 with Kleinwort Benson, Morgan Grenfell and Société Générale with various positions in London, Paris and New York. Mr. Viganò earned a BA degree in business administration from Bocconi University in 1988, an MA degree in international management from HEC in 1991, and a certificate in an executive program from Northwestern University in 1999. Participation in this event is by invitation only  05/10/2017

03 October 2017

Humanity, humility and friendship: LUISS MBA Elizabeth's experience

My most memorable experience of LUISS Business School is the humanity, humility and friendship of my classmates and the LUISS Business School staff. I have a degree in Law, and before my MBA, I worked as a lawyer for a firm in Venezuela. When I had to deal with the world of economics, it was complicated for me to understand, so I decided to do an MBA. In the beginning I was scared. While I have always been an excellent student, the world of economics was new to me, and I was terrified about not being able to achieve this challenge at the level I wanted to achieve. From the first day, every person on the campus made me feel that I was going to make it, and the fear changed into excitement and curiosity. The reputation of LUISS in Italy is WOW. I really liked the individual attention. You are not a number; you have a name and a personality. The most amazing resource of the school is the people who work every day to deliver the best experience possible. In December of my MBA year I broke my ankle. It was incredible the way every person in the program was worried about me and my health, the way my classmates helped me out not to lose a single class or project and the way the professors helped me understand every topic. That humanity was my best gift from this MBA. Following my MBA I joined the Dorna Group as legal counsel, a company producing the WorldSBK and MotoGP events. My MBA experience has helped me to be more effective in my job because I am able to discuss a large range of business topics with confidence. I am also much more willing to try new things, which has helped me to improve my performance both at work and in my personal life. My advice to prospective candidates is to live the program intensely. In the beginning it seems long, but it goes very fast. Experience the magic of Rome by taking a walk, using public transportation, drinking coffee in the campus bar where they are always smiling and eating near the campus in one of the many places with good food, good prices and a good environment. Also experience the beautiful architecture of the campus. Consider doing an exchange program; I went to Hong Kong and the experience was incredible. Finally, enjoy it. You are a professional looking for something more to be competitive in the job market. We study our whole life to get hard skills, but soft skills are the ones that will allow you to be different from the others. Develop them, make friends, learn from the professors and guests, talk with the university´s team, every person will give you advice that someday you will use. I lived many things during my time at LUISS Business School. Every single experience made me a better person. Even now that I am far from there, I will always feel part of LUISS Business School. 02/20/2017

02 October 2017

Meeting Prof. Philip Kotler for the presentation of his book “Democracy in Decline. Rebuilding its future”

On Monday 2 October, Prof. Philip Kotler is presenting his most recent book Democracy in Decline. Rebuilding its future, at LUISS Business School. This book, written by the creator of “Modern Marketing”, analyzes a current social and economic theme using the tools of business economy. Focusing on how democracy has been progressively disappointing citizens’ expectations and hopes, Kotler discerns 14 weaknesses of contemporary democracies with their respective practical solutions. A critical and positive message at the same time: only if we stand united and independent from our own political beliefs, we can save democracy from decline. After the opening speech held by Prof. Philip Kotler, a round table with experts and academics will take place to discuss the topics of the books. All the participants will receive a copy of the Italian edition of the book published by Il Mulino with the support of The Ruling Companies Association and Harvard Business Review Italia. We invite all the participants to subscribe to the event writing to rulingcompanies@rulingcompanies.org.  READ THE AGENDA 20/09/2017

21 September 2017

Exchange Program Master of Music LUISS Creative Business Center – Paris Sorbonne

From September 25 to September 30, a week of laboratories, visits and in-depth meetings dedicated to the students of Paris-Sorbonne University, partner of the Exchange Program within the Master in Media Entertainment - Major Music of LUISS Creative Business Center. Debates and workshops with the main professionals of the Italian music industry will put students of the Exchange program in contact with the Italian music scene, introducing them to the various roles of the industry and the specific skills required in each job. Visits to selected locations in the capital will allow participants to get to know the different scenarios and contexts of Italian music produced in Rome and to experience all that Rome has to offer both as the eternal city of art and architecture, and as a modern location full of music and entertainment. An opportunity for the students of the LUISS Creative Business Center Master of Music and Master of Art to test themselves with the organization of "Connection", an event which will take place on September 29, at the Uptown in Via Flaminia, 609, 00191 Rome. “Connection” will show the works of the Italian-French artist Delphine Valli and the performance of the musicians Swoosh and Renart, representing respectively Italy and France. Agenda: 22.00 – 22.40: Start | installation show 22.45 – 00.10: Swoosh Live Set | Visual 00.15 – 00.30: Official Launch of the Partnership | Pledge 00.30 – 1.55: Renart Dj set | Visual 2.00: Closing The event is open to the public. 21/09/2017

15 September 2017

MBA International Week with Benetton Group

  An initiative born from the collaboration of LUISS Business School and Benetton Group: the MBA International Week “Benetton Sales Distribution Channel Strategy – The Franchise Expansion” will be held from September 25 to September 29, 2017 in Rome and Treviso. A one-week program will bring together 40 talented students of 14 different nationalities, coming from 9  international business schools, to deal with the Business Case “Benetton Sales Distribution Channel Strategy – The Franchising Expansion”. The business case will challenge the participants to devise an action plan to realise a strategic change of Benetton from a business model based on licensed small stores to an eventual franchise oriented business model. The MBA International Week will lead students to experience the reality of the Benetton Group, giving them an important opportunity of learning, discussion and networking and combining different activities, such as workshops held by Benetton Guest Speakers, team-work and a learning-tour to Benetton distinctive locations. Moreover, the program includes side events and meetings with the Benetton team, which will be a real networking opportunity for all participants. We invite all the participants to use the hashtag #LUISSMBAIW and to tag @LUISSBusiness in their Instagram pictures, videos and stories of the International Week. Some of these pictures will be shared on the official Instagram channel of the Business School. LUISS Business School is looking forward to welcoming the participants! 15/09/2017

MBA Partnership

01 August 2017

PosteMobile Scholarship for the Master in Management and Technology Major in Digital Ecosystem

PosteMobile offers one full scholarship for the Master in Management and Technology – Major in Digital Ecosystem of the LUISS Business School. The initiative is aimed at supporting talented graduates on a path that will train the future protagonists of technological and digital innovation applied to business processes. Entirely taught in English with a Full Time format, the Master is designed to transmit the distinctive capabilities and valuable knowledge required to merge business and technology-driven strategies. “Stefano Lalli” Scholarship – that will cover the full tuition fees, equivalent to 14,000.00 EUR – is intended for outstanding candidates will be evaluated based on merit, considering the quality of their admission test, interviews and scholarship essay.   APPLICATION PROCESS To apply for the scholarships applicants must participate in the admission process providing the following documents: Fully-completed application form; Copy of degree certificate (or a signed self-certification); Copy of Passport or ID document; Curriculum vitae; Admission fee receipt EUR 75 (nonrefundable); Cover letter explaining your motivation of applying for the scholarship. EVALUATION Candidates will be considered and evaluated based on merit, considering the quality of their admission test, interviews and scholarship essay. DEADLINE AND NOTIFICATION Applications for the scholarships must be submitted by September 7, 2017 to smluissbs@luiss.it. Successful candidates will be contacted approximately seven days after the above-mentioned deadline. Awarded students must confirm the acceptance of the grant within 5 working days after reception of the notification. If a scholarship is not allocated, candidates in the waiting list will be considered. Grants will be offered to the students on the waiting list, following their position in the merit ranking. In case of program withdrawal or exclusion for any reason, the student will be required to refund the total tuition fees and other administrative charges. DOWNLOAD THE SCHOLARSHIP PDF HOW TO APPLY 01/08/2017

Scholarships

26 July 2017

Third conference of the International Corporate Governance Society

On September 2-3, 2017 LUISS University and LUISS Business School in Rome will host the 3rd annual conference of the International Corporate Governance Society. “Corporate power and corporate governance: Balancing value creation with stakeholder accountability” will be the theme of the Conference, focusing on reviews of existing research streams and/or proposals for new analytical approaches, governance concepts, or theoretical frameworks on how to balance shareholder value creation and accountability towards multiple stakeholders. The International Corporate Governance Society issued a call for proposal on the theme. Of course, non-thematic submissions will also be considered, dued to the inter-disciplinary nature of the ICGS. As such, corporate social responsibility initiatives and the cultivation of ethical practices fit within our conceptualization of corporate governance. 1 September 2 September 3 September 26/07/2017

26 July 2017

LUISS Business School summer closure

LUISS Business School will be closed for the summer vacations from August 7, 2017 to August 20, 2017. The School will resume all activities on August 21, 2017. We wish all students, teachers and staff members to enjoy a relaxing and amusing summer break! 26/06/2017 

26 July 2017

Specialized Course in IP Management and Valuation Graduation Day

The Specialized Course in IP Management and Valuation Graduation Day was held on July 19th. The ten-week specialized program – jointly promoted by LUISS Business School with the Italian Patent and Trademark Office and the World Intellectual Property Organization (WIPO, through the WIPO Academy) – offered courses on Industrial and IP Law, International IP Granting Procedure, Innovation Management, IP at University, IP-enabled Business Models, IP Data Analysis, Emergent Issues in IP and Business and IP Valuation to a class of 17 people from 7 countries (India, China, Iran, South Africa, Brazil, Egypt, Algeria and Indonesia). In their opening speeches, the Dean of LUISS Business School, Prof. Paolo Boccardelli and MISE-UIBM General Director, Dr Loredana Gulino congratulated all the international students for the amazing achievements reached in this course. Prof. Maria Isabella Leone, Course Scientific Director, inaugurated the ceremony, highlighting the various projects that will be carried on by the new established LUISS Business School International Network of IP Specialists. “This course taught us IP related issues from the perspective of law, economy, business management and social needs. It also provided practical cases and experiences on how to generate and use IP in a more competitive way so as to foster innovation, IP enabled business model and protect the legitimate right of IP holders.” says Chi Xinxin, student coming from China, trademark examiner in China Trademark Office (CTMO) for over five years. “From the knowledge and methodology I learnt here, I know how I can better adopt further research when I meet difficulties in future. As one professor said, knowledge is infinite, but we can master the right way to explore and learn by ourselves. I am sure the experience here will be of great help to me after I go back to China”. “I wanted to understand IP beyond the legal perspective: I wanted to learn how to apply IP on a managerial and strategic level. I have learnt that IP is more than a defensive tool but a strategic and managerial tool. I have experienced IP in legal realm and on a managerial level as well. The course was an invaluable asset for anyone wishing to specialize in IP management. In the short term, I hope to capitalize on my currently acquired knowledge by analyzing IP law from more than a legal viewpoint, but rather by utilizing a more holistic style (applying in practice everything I have learned). The aim will be to look beyond what is deemed to be the tradition function of IP, by advising and offering IP services as a package that includes a strategic and managerial suggestions / advice and / or at minimum awareness” comments Thembani Melusi Nkabinde, Candidate Attorney from South Africa. A great experience for both professional and personal life according to Julia Couto, Business Analyst at Pris Propriedade Intelectual from Brazil, with 3 years of experience in IP Management, Valuation and Evaluation. “Having the opportunity to discuss relevant subjects related to all IP perspectives, as law, economics, academic research, public policies, and so on, with professors and colleagues with a lot of experience in the area gave me the opportunity to go far beyond my previous experience. I plan to apply the acquired knowledge to help my company to improve its services and create new ones, creating value to the clients. Besides that, I want to use this knowledge for further academic research”. Daryoush Gorji, Lawyer practicing in the field of International Trade and Business Law from Iran found that the possibility to get in touch with a group of international classmates – all of them with a high cultural background – and to share with them experiences, represented one of the most relevant aspect of the course. “I would like to provide to my clients a complete range of legal services related to IP protection. In the past I did it but just in relation to the protection of trademarks. As soon as possible I would like to organize a seminar referring to the protection of trademarks in the Middle East countries”. “I think India is emerging with respect to Intellectual Property Rights” observes Apoorva Anand Conjeevaram from India, Partner at the technology business incubator of NAARM (Academy for 101 Agricultural institutions in India). “It will still be a long way for the niche market of Intellectual Property Valuation (litigation) to grow. However, this course has shed light on addressing issues and gaps in the field of technology transfer at Universities. I plan to go back to India and see if I can implement some of the learnings to the technology transfer offices in India. I would also like to utilize the contacts I made during the course (both professors and students) and see if we could help each other address global challenges in IP”. Gallery 26/07/2016

17 July 2017

“The LUISS MBA? A Monumental Experience”: to take a step toward a Finance career, Rafael choose LUISS Business School

Prior to joining the LUISS MBA program, Rafael Da Cruz Bezerra studied electrical engineering in Brazil and France. Then he worked in Brazil and Mozambique in Procurement and Internal Control for Vale S.A., one of the world’s largest mining companies. When he decided that an MBA was the next step toward a Finance career, Rafael wanted to study on a prestigious course in Italy and found LUISS Business School. Describing his LUISS MBA experience, Rafael said, “What I like best about the program is that with the small class size we have really bonded together. In addition, I have enjoyed the marketing courses, even if my focus area is Finance. The most memorable part of my year so far has been participating in the Finance Competition in Milan. There my colleagues and I saw that our course preparation was equal to that of other business schools like London Business School, HEC Paris or Insead. I recommend participating in competitions like this as well as exchanges or electives with other business schools. These experiences are very rich, much more than I anticipated. They are great for networking and giving a broader vision of where other business schools focus. They are also good to see the strengths of our own school. Living in Rome has also been an important part of my experience. My one word description of Rome is 'monumental'.  Everything here is in a different scale and always very impressive. After this first impact you start to realize that there are a multitude of Rome’s, with so many places and facets to discover. I live just outside Rome in a little town called Paliano, and I come often into Rome. It is a great city in all senses: culturally, night life and personal life (people are extremely friendly). One more piece of advice for prospective students is to learn a little Italian to really discover Italy. It is so much more than the big cities (Rome, Milan….) and with so much to offer, not just in business. My MBA experience so far has been great. My goal after the MBA is to have a career in Finance.  In the meantime I am working hard to enjoy every minute of these 15 months through my classroom learning, through exchange experiences and through living in Rome.” 17/07/2017

10 July 2017

TOP 5 REASONS TO LEARN IN ITALY

When deciding where to study for your MBA or Master’s program, consider how much you can learn from the country and environment where you are studying. Italy is a country rich in creativity, innovation, history and culture. Studying at LUISS Business School provides the opportunity to experience learning “Made in Italy”. Here are the top 5 reasons why you should consider learning in Italy. #1 MADE IN ITALY Italy is one of 22 countries qualified as ‘country brands’. It ranks #1 for Tourism and Heritage & Culture and #18 overall. Country brands are perceived as strong across six dimensions: three Status dimensions - Quality of Life, Value System and Business Potential – and three Experience dimensions – Heritage & Culture, Tourism and ‘Made In’ expertise[1]. Italy is one of the leading countries in fashion design and fashion is an important part of Italian culture. It is home to many well-known fashion brands including Armani, Diesel, Dolce & Gabbana, Fendi, Salvatore Ferragamo, Gucci, Prada, Missoni, Moschino, Valentino and Versace[2]. [1] Source: Country Brand Index, 2014-15, Future Brand. LINK [2] Source: Global Language Monitor LINK #2 PRODUCT INNOVATION AND SME NETWORKS Italy enjoys a reputation as a world leader for quality and excellence in products ranging from high technology to sectors reflecting creativity, style and ingenuity. Well-known Italian companies include Alessi, Ducati, Ferrari, Fiat, Luxottica and STMicroelectronics. Besides the exceptional quality of Italian food, wine, wool, fabrics, glassware, jewelry, silk, shoes, furniture, lamps and domestic appliances, Italian industry is a world leader in many sectors such as machine tools, biotechnologies, microelectronics, packaging and food processing, biomedical devices and ships[3]. Italy has an extensive network of SMEs and many industrial clusters able to supply high-quality intermediate products tailored to meet customers’ needs. Their entrepreneurial spirit and close relationships contribute to Italy’s reputation for innovation[4]. [3] Source: Confindustria. LINK [4] Source: Invest in Italy. LINK #3 ART, HISTORY AND TOURISM Italy counts 51 UNESCO World Heritage Sites within its borders, more than any other country on the World Heritage List[5]. Italy is also 5th among the world’s top destinations with more than 50 million international tourist visitors annually[6]. [5] Source: States Parties/Italy, UNESCO’s World Heritage Centre. LINK [6] Source: UNWTO Tourism Highlights, 2016 Edition; World Tourism Organization (UNWTO) © #4 WORLD LEADER IN FOOD EXPORTS Italy is a world leader in Food Exports, including pasta, wine, coffee, chocolate products, tomatoes, apples and grapes, led by companies such as Barilla, Buitoni, Ferrero, Lavazza and San Pellegrino[7]. Italy is among the top three European countries for agricultural production. Fruit and vegetables, viticulture and olive crops are the main sectors of Italian agriculture[8]. [7] Source: The Fortis-Corradini Index. LINK [8] Source: The economic performance of agriculture in Italy. Year 2016, ISTAT (The Italian National Institute for Statistics). LINK #5 QUALITY OF LIFE Italy ranks as the healthiest population in the world, according to Bloomberg's Global Health Index. Italy is ranked top of 163 countries[9]. [9] Source: 2017 Bloomberg's Global Health Index, Bloomberg. LINK BE INSPIRED AND JOIN LUISS BUSINESS SCHOOL IN ROME, ITALY! Discover our program portfolio and write to recruitmentluissbs@luiss.it for support and guidance in the program that best suits you. 10/07/2017

07 July 2017

MAG-JLT and LUISS Business School Call for Candidates to Participate in the Master in Management and Technology with a Major in Risk Management and Insurance

  Are you looking to enhance your career by acquiring a new set of crucial skills in planning and executing Risk Management processes through a cutting-edge Master experience? SCHOLARSHIPS DESCRIPTION The Master in Management and Technology with a Major in Risk Management and Insurance offers students the skills in planning and executing risk management processes for a great career. The program offers a professional growth opportunity which can be immediately valued by the corporate world. The Major is designed and launched in a joint effort by: MAG-JLT Group, a leading broker for Italian companies working in national and international markets and LUISS Business School, an internationally accredited business school based in Rome, Italy. The initiative offers 10 full scholarships to a selected group of outstanding candidates in order to support them to have: direct access to organizations eager to support talented students in the development of their potential; an internationally accredited Master degree at LUISS Business School, which provides a culturally relevant and professionally memorable experience in the heart of Rome; a fully sponsored track into the world of risk management with Leading Companies that pursue diversity and inclusion as key strategic assets. ELIGIBILITY Candidates regularly accepted into the Master in Management and Technology with Major in Risk Management and Insurance. APPLICATION PROCESS To apply for the scholarship Applicants must participate in the admission process and provide: fully-completed application form; copy of their degree certificate; copy of passport or ID document; Curriculum Vitae; Admission fee receipt (EUR 75 admission fee - non-refundable). ESSAY REQUIREMENTS Applicants must write an essay (maximum 2000 words) containing the following elements: Reasons why they qualify for the scholarship; An aspect in their life that has made them stand out amongst their peers; An explanation on how the program is expected to contribute to their career and future goals related to personal development. EVALUATION Candidates will be considered and evaluated based on merit, including the quality of their admission application and interviews, and on the candidate’s commitment to personal and social development. DEADLINE AND NOTIFICATION Applications for the scholarships must be submitted by May 31, 2018 to master@luissbusinessschool.it. The successful candidate will be contacted approximately three days after the above deadline. The awarded student must confirm the acceptance of the grant within 5 working days after reception of the notification. If the scholarship is not allocated, candidates on the waiting list will be considered. Grants will be offered to the students on the waiting list following their position in the merit ranking. In case of program withdrawal or exclusion for any reason, the student will be required to refund the total tuition fees and other administrative charges. Please note that only the Scholarship winner will be exempted from the Tuition fees; the winner will be refunded any prior paid instalment. To formally become students, non-awarded candidates are required to proceed with the payment of the first instalment of the tuition fees within the deadline communicated in the official admission notification sent by our representative office. If the candidate does not proceed with the payment of the first instalment within the deadline communicated, his/her status will automatically be removed from the right of immediate enrolment. If you have questions, please contact us at master@luissbusinessschool.it DOWNLOAD THE SCHOLARSHIPS PDF DOWNLOAD BROCHURE HOW TO APPLY 07/07/2017 

30 June 2017

Students experience Italian luxury hospitality as LUISS Business School partners with Lungarno collection

Students taking the LUISS Master in Tourism Management will get insights into the luxury tourism sector through a new partnership with Lungarno Collection.  The partnership will enhance the classroom experience and contribute to field projects in the luxury tourism sector. The Master in Tourism Management counts a Corporate Advisory Board, including representatives of the most important firms in the industry, with the aim to ensure student employability and business partner satisfaction. Among these partnerships, Lungarno Collection represents a distinctive presence on the Italian hospitality scene. It has luxury addresses in the most desirable districts of Florence and Rome. The brand Lungarno Collection was launched in 1995 as a hotel management company owned by the Ferragamo Group. Each hotel has its own personality, drawing inspiration from urban culture, history and style to create highly personal experiences highlighted by elegance, striking design and attentive service. Program director Matteo Giuliano Caroli said, “Luxury tourism is a rapidly growing segment of the tourism industry. The partnership with Lungarno Collection allows our students to learn from one of the top Italian companies in this sector. They have the opportunity to get real world experience and understand what ‘Made in Italy’ means for luxury tourism.” Elena Cipollini, Lungarno Director of HR & Quality said, “The partnership with the LUISS Master in Tourism Management program gives us the opportunity to share our knowledge and experience as well as to understand the talent and skills that young graduates can bring to our company.” The objective of the 12-month LUISS Master in Tourism Management program is to build analytical and managerial skills for a career in tourism.  Italy is one of the top 5 tourist destinations in the world and has 51 UNESCO World Heritage sites, more than any other country. This environment offers an excellent opportunity for students to study tourism and apply these skills in their immediate surroundings. DOWNLOAD BROCHURE 03/07/2017

22 June 2017

Show your value: Career service and “MBA Career Day”

Gallery Villa Blanc, a prestigious historic building with a warm and green environment is now LUISS Business School’s home. This will be the context for our “MBA Career Day” that will take place on June 23. Fifteen international companies are ready to meet and interview our MBA students. The participating companies are: Amaris, Cementir Holding, Deloitte, Dorna, Elica, Excellence Consulting, Ferrovie dello Stato, Horton International, IBM, KPMG, Manpower, MSD, NAU!, Philip Morris, Sandoz. The MBA Career Day in “numbers”: 15 companies, 30 interviewers for 30 students, for a total of about 120 interviews in one afternoon. The light lunch, scheduled at 12:30 p.m., will include students and companies. It will mark the beginning of the event and will be the prelude to a full afternoon of individual interviews. At 2:00 p.m., HR managers will meet the pre-selected students, according to their recruiting needs. For our students, the MBA Career Day is the beginning of the placement process. In fact, after career coaching meetings, CV reviews and mock interviews, students are ready to test themselves in the job market, aware of their added value and ambitions. The event will encourage them to give their best, to be known and to show their passion and their perseverance to achieve their personal and professional goals. We would like to wish Good Luck to each one of them! “To follow the dream, and again to follow the dream - and so - always - usque ad finem" (Joseph Conrad) 22/06/2017

MBA

20 June 2017

Achieving an Automotive Career Dream: Ernesto, Brand & Marketing Analyst at Renault Italy, after the LUISS MBA

Since I was young, I have been passionate about cars and the automotive industry. During my economic studies in Milan, I worked in “Mercedes-Benz Milano”, which confirmed my interest in this field. After my university studies, I needed something that could help me put into practice all the theory I had learned. After long research, I thought an MBA could help me develop diverse skills to apply in many different professional situations. So I started an Executive Master focused on the automotive Industry and then an MBA, both at LUISS Business School in Rome. The best part of the MBA program was the practical approach of the teaching methods and the 360° degree personal development. I especially liked the continuous combination of work on hard and soft skills. Soft skills help you identify your strengths and weaknesses and work ethic including communication, problem solving, leadership and team collaboration. Hard skills are the same for everyone; soft skills differentiate you. Without any doubt, the most memorable experience was the “MBA-life”: waking up early in the morning, focusing on our goals all day and studying in the evening. It was fun because we students became like a family. We were often together and shared joys and sorrows. I have known great people who are my best friends. It was really an unforgettable experience. Living in Rome was also an important part of this experience. It allowed me to cultivate my passion for walking, exploring new things including art exhibitions. Living in a multiethnic city, rich with art and history, expanded my personal culture.  Plus Rome is the capital of Italy, and many multinational companies, especially in the automotive industry, have headquarters in Rome. I completed the last six months of the MBA in Paris, where I attended courses at ESSEC Business School. I wanted to learn a new language and experience the French culture and business environment. Back in Italy, my dream was to work in an automotive company, and I did many job interviews.  LUISS played a key role at this stage because it supported and directed me toward the best choices. We had several “career service” meetings where we simulated job interviews, learning how to handle stressful situations such as those sitting in front of an HR manager. Finally Groupe Renault hired me, after four rounds of interviews, in three languages ​​ with several tests. Groupe Renault is the third largest automotive group in Italy, after Fiat and Volkswagen, and its “Renault Clio” is the most popular foreign car in Italy.  My role is Brand & Marketing Analyst, and my team is responsible for pricing and positioning strategies for the Italian market. To be more precise, we are responsible for the analysis of trends and their impact on vehicle demand, and we are modifying constantly our car prices to respond to competitors' strategies. We collaborate with other business units, and we respond directly to the global management team to improve information flows and update weekly sales forecasts. When prospective LUISS MBA candidates contact me now, I tell them that companies are no longer looking for people who are prepared, skilled or with several degrees. They are looking for people who can bring innovation, ideas and… value! The LUISS MBA is a very intense and difficult program, and at the end, you feel great discovering how you have grown. The LUISS MBA has been an important step for me to bring this value and to achieve my career dream.

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