Marketing & Sales
The objective of executive programmes in the Marketing & Sales area is to provide tools and techniques of use in daily work and thinking so as to make the professional fully aware of the great changes that marketing has witnessed and taken on board in the last twenty years.
The vision of professionals in the sector is to master the new digital era by merging creativity, method and technique. The programmes provide the knowledge to integrate these elements with the most innovative tools of the digital era and with leadership and problem-solving techniques.
Executive Masters are first level or second level university master’s degrees granting participants with 60 ECTS (European Credit Transfer and Accumulation System).
Masters are designed to provide solid managerial and technical skills in a specific disciplinary field that reflects the employability trends expressed by Luiss Business School’s Corporate Partners, with the aim of training talents able to guide the organisation through the main challenges of contemporary business. Experiential Workshops, Networking Events, Coaching Sessions, Business Challenges and meetings with leaders, top managers and representatives of the business world offer a unique and immersive learning experience.
Executive Programmes are structured programmes that provide knowledge, methodologies and tools to develop technical and functional skills. Like the Executive Masters, they adopt a methodological approach that enhances and customises the learning experience.
Executive Programmes are designed in collaboration with Luiss Business School’s Corporate Partners to raise awareness, encourage exploration of alternatives and achieve solutions that have a real and immediate impact on one’s career and organisation.
Flex Executive Programmes aim to provide a top-notch training experience and at the same time one that is flexible and adaptable to both personal needs and professional commitments, through a digital delivery method that envisages 90% of lessons in the form of distance learning combined with networking activities in person.
The inter-company composition and the teaching methodology adopted favour the creation of highly distinctive skills through the sharing of best practices and learning from a wide variety of professional experiences.
Executive Courses are short programmes with a high degree of specialisation aimed at providing in-depth knowledge in a specific subject, industry or business process. Through a dynamic and intensive learning process, participants will be able to update their knowledge on specific and highly innovative topics to produce high value-added solutions.
Executive Skill Labs are laboratories characterised by a methodological approach strongly experiential and practical, which aim to enhance soft skills and cross-functional capabilities, fostering participants to get an overview of the business picture and to master useful tools for personal and professional growth.
Executive Skill Labs provide immediately applicable tools aimed at improving all those cross-cutting skills and abilities inherent in one’s academic and professional background, developing an overall view of the scenario in which the business operates and enhancing the skills needed to achieve a leadership position.
By their very nature transversal, Executive Labs embrace two main categories: Megatrends and Life Skills.
Summer/Winter Intensive Programme are week-long intensive courses with a sectoral or functional focus on relevant issues that characterise the complex competitive scenario.
On the days dedicated to intensive learning, each Summer/Winter Intensive Programme provides participants with the best practices and most effective management tools through an experiential learning approach that combines a solid educational programme with networking and recreational activities.
Executive Masters are first level or second level university master’s degrees granting participants with 60 ECTS (European Credit Transfer and Accumulation System).
Masters are designed to provide solid managerial and technical skills in a specific disciplinary field that reflects the employability trends expressed by Luiss Business School’s Corporate Partners, with the aim of training talents able to guide the organisation through the main challenges of contemporary business. Experiential Workshops, Networking Events, Coaching Sessions, Business Challenges and meetings with leaders, top managers and representatives of the business world offer a unique and immersive learning experience.
Executive Programmes are structured programmes that provide knowledge, methodologies and tools to develop technical and functional skills. Like the Executive Masters, they adopt a methodological approach that enhances and customises the learning experience.
Executive Programmes are designed in collaboration with Luiss Business School’s Corporate Partners to raise awareness, encourage exploration of alternatives and achieve solutions that have a real and immediate impact on one’s career and organisation.
Flex Executive Programmes aim to provide a top-notch training experience and at the same time one that is flexible and adaptable to both personal needs and professional commitments, through a digital delivery method that envisages 90% of lessons in the form of distance learning combined with networking activities in person.
The inter-company composition and the teaching methodology adopted favour the creation of highly distinctive skills through the sharing of best practices and learning from a wide variety of professional experiences.
Executive Courses are short programmes with a high degree of specialisation aimed at providing in-depth knowledge in a specific subject, industry or business process. Through a dynamic and intensive learning process, participants will be able to update their knowledge on specific and highly innovative topics to produce high value-added solutions.
Executive Skill Labs are laboratories characterised by a methodological approach strongly experiential and practical, which aim to enhance soft skills and cross-functional capabilities, fostering participants to get an overview of the business picture and to master useful tools for personal and professional growth.
Executive Skill Labs provide immediately applicable tools aimed at improving all those cross-cutting skills and abilities inherent in one’s academic and professional background, developing an overall view of the scenario in which the business operates and enhancing the skills needed to achieve a leadership position.
By their very nature transversal, Executive Labs embrace two main categories: Megatrends and Life Skills.
Summer/Winter Intensive Programme are week-long intensive courses with a sectoral or functional focus on relevant issues that characterise the complex competitive scenario.
On the days dedicated to intensive learning, each Summer/Winter Intensive Programme provides participants with the best practices and most effective management tools through an experiential learning approach that combines a solid educational programme with networking and recreational activities.
The Individual Executive Programme is a personalised learning plan tailored to participants’ needs and consists of a combination of Executive Programmes, Labs and Edu-Care services. The participant will be guided in an assessment session by an Executive Learning Team that will analyse and identify areas for improvement and strengths to be consolidated. Based on the results of the assessment, the Executive Learning Team will devise a personalised learning plan dedicated to strengthening and consolidating the areas identified. At the end of the programme the participant will be awarded with the Executive Advanced Management Programme certificate, which will be followed by the specialisation in the main thematic area within the course of study.
To approach leadership with a new mindset, acquiring a set of tools to become an innovation-oriented manager capable of meeting the challenges of a changing competitive environment:
To acquire in-depth knowledge, consolidate one’s training and develop the specific skills needed to translate a company’s strategic objectives into concrete actions and measurable results:
To become an expert in the field, get to know in depth the dynamics and emerging trends and implement alternative solutions by grasping the key opportunities and challenges:
